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| no: 1128-02
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Press kit - Press release - Fuorisalone.it andBrera Design District report - Studiolabo

Fuorisalone.it and Brera Design District report

Milan, Italy

Studiolabo

Milan Design Week 2014 is concluded and it's time to make a report. Excellent results and visitors enhancement lay the groundwork for the 2015 edition and awaited EXPO.


Milan, Italy, 2014-05-04 -

Fuorisalone.it report:

Public and revenues have increased by 20% over the last year with the involvement of national and international buyers from 160 countries, a sign of recovery for the world of design. Roads, showrooms, transport, clubs and museums crowded at any time of day. The collaboration between the different actors of the design week and the Municipality of Milan has brought improvements in city services, providing quality in the installations on public land. The Salone del Mobile, organized by Cosmit, and Fuorisalone.it, a Studiolabo’s platform, have collaborated for the first time actively promoting Milan as design capital.The 2014 edition Is concluded with a positive sign: Salone del Mobile has registered 357.212 visitors (up 10 per cent compared to 324 thousand in 2013) and fuorisalone exceeded 400,000 admissions that brought to 250 million of revenue to the city of Milan (data coming from Chamber of Commerce).


Fuorisalone.it, official communication channel for design week, is confirmed as the most clicked and used portal of the week.

300.000 total visits of which 210.000 unique visitors for a total of page views equal to 1.400.000.


The website Fuorisalone.it has produced a list of 984 published events, 12 official itineraries in the city, and 100 e-reporters who have created a visual and historical memory over 20.000 images.


Also interesting is the reference target:

- More accesses were made by people ranging in age from 25 and 34 years

- 92% gained access from Italy, the rest from Switzerland, England, Germany, USA and France

- the devices used to access were composed for the 61.25% by computers, 27.84% by smartphones and 10.91% by tablet

The App dedicated to Fuorislaone has received 9.500 on iOS and 3.000 on Android downloads. 


Even the Social networks have done their part:

> Facebook 

9.280 likes to official page of which 1.900 are new like in the week from April 8 to 13 

50.400 clicks on post and 264.400 shares on reaching a flow rate of 31,200 people


> Twitter 

tweet with #fuorisalone have been 27,317 and 75,900 retweets reaching a flow rate of people equal to 129.156.280

768 people mentioned #fuorisalone in their post, reaching a flow rate of people equal to 1.320.506


> Instagram feed

33.474 images were posted with #fuorisalone


We invite you to discover what happened to fuorisalone by visiting the photo gallery produced by our 100 e-reporter, organized by event and location, so as to relive the whole event and find the exhibition.


Also important is the contribution collected from social through a live report from instagram that has collected more than 30,000 images with fuorisalone hashtag (# fuorisalone).


Discover the instagram gallery by clicking here.


BRERA DESIGN DISTRICT REPORT:


Brera Design District is reconfirmed the most visited district of design week, with a passage of 140.000 people and 136 events.


The headquarter, situated in Mediateca Santa Teresa, hosted the major international brands and cultural projects, with a transit of over than 12.000 people.


The theme of 2014 - Design Lessons - Be District: creating connections, communication innovation – represented the starting point for the creation of a Manifesto, realized by Studiolabo – Brera Design District creator – and Italian Association of Design Historians, and the planning of 20 lectures and 7 conferences on the subject.


2 info point on the territory, a dedicated website, 50.000 guides distributed throughout the city of Milan have ensured an easy access to information and orientation in the district.


The website www.breradesigndistrict.it has counted 50.000 total visits for a total of page views equal to 170.000.


Facebook 

2.415 like to page of which 684 new like in the week from April 8 to 13 

50.700 clicks on post and 118 shares, reaching a flow rate of 210.600 people


Twitter 

tweet with # breradesigndistrict have been 1.348 and 1.041 the retweets for a total of people reached equal to 2.051.540

355 people mentioned #breradesigndistrict in their post, reaching a flow rate of people equal to 974.380 

Instagram feed

4.200 images were posted with #breradesigndistrict

Discover the gallery of images (4.200) produced by Instagram’ users clicking here 

Follow us on social:

- Facebook 

- Twitter #breradesigndistrict


Fuorisalone.it and Brera Design District are projects by Studiolabo. 


Studiolabo operates in the field of Commu¬nication and Design, providing consulting services, graphic design and execution on different media.


In addition, Studiolabo develops indepen¬dent projects, including “fuorisalone.it”, a platform designed for the description and management of events on the world of de¬sign and creativity, nowadays become a reference for brands; and “milanolocation“ a web-portal that provides services in re¬lation to two key players in the world of events: those offering and those seeking location.


Studiolabo was founded in 2003 and is based in Milan, via Pastrengo 5/a. It is composed by two founders and a working group of 10 professionals.

- 30 -


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Press kit | 1128-02 - Press release | Fuorisalone.it andBrera Design District report - Studiolabo - Event + Exhibition - 








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Press kit | 1128-02 - Press release | Fuorisalone.it andBrera Design District report - Studiolabo - Event + Exhibition - Brera Design District  - Photo credit: 







Riccardo Milletari
Brera Design District 
Photo credit: Riccardo Milletari
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Medium-resolution image
9.65 x 6.45
300dpi
Press kit | 1128-02 - Press release | Fuorisalone.it andBrera Design District report - Studiolabo - Event + Exhibition - Brera Design District  - Photo credit: 







Molchanova Natalia
Brera Design District 
Photo credit: Molchanova Natalia
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Very High-resolution image
12.48 x 18.72
300dpi