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Press kit - Press release - New Jean Coutu Pharmacy - Chagall Design

New Jean Coutu Pharmacy

Montreal, Canada

Chagall Design

New decor, new atmosphere, new life for Jean Coutu’s branch located at 980, Sainte-Catherine Street in Montreal.

Sainte-Julie, Canada, 2010-10-13 - Groupe Chagall is proud to present its original design concept created in collaboration with his established partner, the Jean Coutu Group, for their branch located at 980 Sainte-Catherine.

Water—source of well-being, health, and beauty—is the core design concept of this pharmacy. Walls covered in waves; sparkling light flowing down from the ceiling like rain falling from the sky; large, stream-like structures adorning the ceiling; the sculpted rose over the perfume section reminiscent of morning dew—all unique elements created and handmade by the interior design firm’s designers, artists and cabinetmakers to complement the water concept. The result: a spectacular blend of purity, freshness, and grandeur that embraces each customer upon arrival.

The specific architecture of the building also helps to give this refined atmosphere. Johanne Bousquet, President of Groupe Chagall explains: "The historic building, although it presented many architectural constraints with its two floors and wall dividing the room into two distinct sectors, was a source of inspiration for me and my team. "

Since the opening in June 2010, customer traffic and sales have increased significantly. For the benefit of its customers, the new space has enabled Jean Coutu to further enhance and better merchandise its product offerings. Finally, the new facility greatly improves the customers’ buying experience, as the store is better lit, less cramped, and more open.

About Groupe Chagall Design
Groupe Chagall Design is a creator of one-of-a-kind commercial environments. It provides value added through its turnkey service, which ranges from the conception of unique interior designs all the way to the manufacture of customized furniture and decors. The company has been a renowned interior design and merchandising expert since 1992, and works to guide commercial businesses in realizing their growth objectives by designing environments consistent with their planned business strategies. Detail-oriented, innovative and always on the lookout for new trends, Chagall offers a unique experience to its clients as well as to their own clientele. 
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