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Press kit - Press release - Butterfly Pavilion – Noor Island - 3deluxe

Butterfly Pavilion – Noor Island

Sharjah, United Arab Emirates

3deluxe

The Butterfly Pavilion is the icon design element of Noor Island. Together with numerous installations and small structures, light and media objects, unusual plants and a musical soundscape it gives rise to a holistic, multisensory experience.


Wiesbaden, Germany, 2016-10-12 -

An oasis of peace and tranquility amidst a sea of high-rises. 3deluxe’s Al Noor Island Park is the answer to the global challenge of creating new urban spaces that are both inspiring and thought-provoking, that include electronic media in their design, and that still take their location and its culture seriously. And the result, on Noor Island, is a 21st century landscaped garden where technology meets nature, light meets shade, and the modern meets the traditional in a complex spatial experience.


The 2.4-hectare › Island of Light ‹ in the middle of the Khalid Lagoon has become a platform where both residents and visitors can engage with the city on intellectual, emotional and physical levels. Initiated by André Heller, the project, which was commissioned by Shurooq, the local state development authority, provided an opportunity for the company to come up with ideas without having to worry about function and yield. 3deluxe transcended the boundaries between the different disciplines, orchestrating a multisensory experience based on a walk-in, tactile sculpture. Here, where architecture, design, flora, sound and graphics overlap, a complexity of design emerges that fully involves viewers, making them part of the overall experience.

 

The idea of transformation permeates all aspects of the project. How can a forgotten island be transformed into a poetic landscape? And how can nature and architecture, light and water, the hypermodern and the traditional come together in a walk-through installation? The former brownfield at the heart of the city has been transformed into a unique experience. Clear design principles lead to ever-new relationships and form a multisensory whole. Far removed from any form of megalomania, Noor Island is one of the showpieces among the new builds in the Gulf region.


Meandering Bridge

Until quite recently, Al Noor Island could only be reached by boat, but it now boasts a meandering almost 100-metre long fibreglass bridge, seamless, as is its aluminium balustrade. This is not simply a piece of engineering connecting two locations at the shortest point between them, but rather a transitional zone that encapsulates the idea behind the island itself – contemplation. From the entrance, with its projecting shadow roof, visitors follow a winding path that slows them down step by step, making for constantly changing views of the city, lagoon and island.


Butterfly Pavillon

Several of the Butterfly Pavillion’s approximately 4 000 aluminum petals are forever shimmering through the branches. The viewer’s eye follows the momentum in search of the strongest light – discovering it in the ornamental roof that rises above the butterfly sanctuary itself like a protective curtain, a perforated sheath which, like the classic wind towers in Arab architecture, produces a cooling effect. At almost 15 metres in height, the pavilion, which houses some 500 tropical butterflies, a shop and a café, is almost as high as the tops of the surrounding palms and leafy trees. The pavilion was designed to fit in with the established ecosystem on Noor Island.

 

The architects at 3deluxe took their inspiration from the chimney effect created by the tapered structure, thereby creating a climatic buffer zone between inside and outside. The intricate casing protects the butterfly biotope, creating shade without excluding the daylight. On the contrary – it is as if the café and the glass insect house are flooded with light. The shadows of flowers make their way across the floor and walls. Images of the ornamental roof blend with the floral patterns of the plants that appear to be growing out of the floor in the tropical house. Architecture merges with nature to create something new, an › archinature ‹, which adopts Arab ornamentation and building traditions just as much as foliage and tendrils.

 

Butterfly Aviary

Tropical butterflies only live for a few weeks. This makes the climatic conditions necessary for them to prosper all the more complicated. The designers at 3deluxe created a biotope set to 26°C with slightly increased humidity at the centre of a 230-square-metre crystalline glass corpus the height of which increases from three and a half to around five and a half metres.

 

What is natural becomes artificial, what is man-made ­imitates nature. A landscape made of Krion, a heat-shaped solid surface merges the horizontal with the vertical, tubs of plants with seats.

 

The Butterfly House illustrates the design principle of › multi­layered atmospheres ‹ – the solid surface is resplendent with patterns and embellishments, walk-in tattoos that echo the ornamental roof. Natural fields appear to be growing directly out of the material itself with its floral pattern which, depending on position, could be the ground or a vertical garden. Along boardwalks visitors make their way through a landscape that suspends conventional boundaries. They find themselves standing in an › all-over ‹ which transforms walls, floor and ceiling into a single entity, a play between layers and the overlapping of shadows, projections, real and printed plants.


Noor Café

The interior of the 150-square-metre Noor Island Café refreshes the senses, with visitors surrounded by perceived and genuine coolness. Organically shaped custom-built furniture, plants and five translucent partitions mark out an island of repose, with folding screens reminiscent of petals creating intimacy.

 

Coated in liquid glass (a special ultra-transparent resin) and sealed, the colourful ornaments on the floor are particularly striking, as is the elaborate seating and its counterparts, oiled and printed wooden tables, whose graphic designs combine different elements of the island, butterflies and flowers, transforming them into a virtual lace blanket.

 

At night, the lounge looks like a starry sky, projections from the ceiling lamp cast shadows and engender the play of light on the ceiling, walls and floors. Reflexes penetrate from inside to outside, escaping through the golden roof into the landscaped garden.


Piazza

Busy lines characterise the plaza surrounding the Butterfly Pavilion. The lines of the floor penetrate the transparent façade, literally guiding visitors into the building. Ceramic tiles, ornamental lines, water basins and sunken Washingtonia palms mark out a place where nature and civilisation come together. Hybrids spring up, something between furniture, plant troughs and works of art, solid surface seating with hand-milled ornamentation. 


Literature Pavillon

Like a walk-in flower the Literature Pavilion opens up to the surroundings and its visitors who can engross themselves in the classics or page through the latest new releases. This slightly terraced pavilion is a place for discussions and readings, with petals serving as seats. Four solid surface walls form a sweeping curtain onto which integrated beamers project Arab calligraphy. At its centre, directly beneath the blossom that forms its roof, is the poetry fountain, a fascinating water feature and background for light projections. The Literature Pavilion, an open structure for about 40 visitors with no climatic sheath, is reminiscent of a stylised Bedouin tent where people sit on the floor – cushions and blankets are covered in a fabric specially woven in Germany. It also boasts a real bookshelf and a projection screen for moving pictures plus a contemplative section, an open book in/about nature. The Butterfly and the Poetry Pavilions were designed to complement each other, with the larger pavilion focusing entirely on the physical and sensual world and the smaller one functioning as a place for meditation, for resting in the open air. Displaying a skewed perspective, the flower, with its undulating seating builds a bridge between culture and personal experience.

 

In the evenings points of light flash up. Abstract stars flare up on the milled and backlit ceiling, making their way across the surface of the pavilion roof when dusk falls.


Island of Light

In the daytime, as its name suggests, Noor Island is a veritable island of light, which is why shade is so very important. The path with its double loop leads visitors beneath tall trees and past special plants, sculptures and biomorphic seating that sounds out one of the island’s central concerns – how natural can the artificial actually be?

 

We are looking at points of transitional experiences that cannot be placed in one particular category. And thus the way people look at things changes when their eyes focus on strangely shaped trees and carefully arranged succulents and cacti, sculptures and pavilions that transcend the boundaries between nature, horticulture and architecture. As soon as shadows start to play on the ornamental roof over the 3D jungle landscape that is the Butterfly Pavilion, as floral patterns fall over tropical plants, encountering flitting butterflies, all kinds of different levels overlap. The ever-changing interplay between artificial elements and natural growth is the fundamental characteristic of Noor Island.

 

What appears latent during the daytime comes completely into its own after twilight when the island becomes a stage. The two main attractions, the Butterfly and the Literature Pavilions, spring to life. At this point, 1800 LED lamps take charge of the Butterfly Pavilion. In the course of a half-hour program they test the boundaries of perception, dissolving the architecture in a cloud of light. And the Literature Pavilion is no less impressive. A projector screens a second, fluid level onto the graphics on the fountain. Flowing like a meditative river, star-shaped holes in the roof start to pulsate.


Company Profile


3deluxe – Transdisciplinary Design

For over 20 years 3deluxe has provided pioneering inspiration at the interface of design, architecture, art and pop culture. The internationally operating German design office develops intermedia design concepts that stand out for their striking formal idiom and uncompromising aesthetic appeal. 3deluxe’s interdisciplinary philosophy and approach demonstrates an open mind towards social and cultural processes of change that serve as a key source of inspiration for their complex designs. Projects by 3deluxe garner international recognition and have won prestigious design and architectural awards.



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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The  most striking building on Noor Island is the high-profile Butterfly  Pavilion, whose ornamental shading roof characterizes the island. - Photo credit: Joaquín Busch
The most striking building on Noor Island is the high-profile Butterfly Pavilion, whose ornamental shading roof characterizes the island.
Photo credit: Joaquín Busch
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - Three interlocking freeform sections serve to counterbalance each other and thus lend the overall form greater stability.<br> - Photo credit: Torsten Seidel
Three interlocking freeform sections serve to counterbalance each other and thus lend the overall form greater stability.
Photo credit: Torsten Seidel
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The shape and design of the pavilion’s biomorphic outer shell are the product of an intense formal exploration of parametric design strategies in dialog with traditional Arabian ornamentation.<br> - Photo credit: Torsten Seidel
The shape and design of the pavilion’s biomorphic outer shell are the product of an intense formal exploration of parametric design strategies in dialog with traditional Arabian ornamentation.
Photo credit: Torsten Seidel
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The individual roof elements are fastened by means of intelligent node connectors that are able to combine in a single connector all the different connection angles of the inter-related roof elements.<br> - Photo credit: Sascha Jahnke<br>
The individual roof elements are fastened by means of intelligent node connectors that are able to combine in a single connector all the different connection angles of the inter-related roof elements.
Photo credit: Sascha Jahnke
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The Planters Table is a showcase for alternating plants The local gardener alternates the plants in the tabl as often as possible and provides information about the respective species on the table top. - Photo credit: Torsten Seidel
The Planters Table is a showcase for alternating plants The local gardener alternates the plants in the tabl as often as possible and provides information about the respective species on the table top.
Photo credit: Torsten Seidel
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The shape of the roof, which at some points is a full 13m high, reaches immense horizontal spans across a surface of some 800m².<br> - Photo credit: Björn Asmussen
The shape of the roof, which at some points is a full 13m high, reaches immense horizontal spans across a surface of some 800m².
Photo credit: Björn Asmussen
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - One special challenge was to develop a high-gloss gold paint that could withstand the maritime environment<br> - Photo credit: Christian Bauer
One special challenge was to develop a high-gloss gold paint that could withstand the maritime environment
Photo credit: Christian Bauer
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - Busy lines characterise the plaza surrounding the Butterfly Pavilion. - Photo credit: Joaquín Busch
Busy lines characterise the plaza surrounding the Butterfly Pavilion.
Photo credit: Joaquín Busch
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The Butterfly Aviary is located at the center of the Butterfly Pavilion, shaded by its defining golden roof. - Photo credit: Joaquín Busch
The Butterfly Aviary is located at the center of the Butterfly Pavilion, shaded by its defining golden roof.
Photo credit: Joaquín Busch
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The mostly white interior creates a touch of freshness and promises relief from the heat outside. - Photo credit: Joaquín Busch
The mostly white interior creates a touch of freshness and promises relief from the heat outside.
Photo credit: Joaquín Busch
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The Butterfly Aviary illustrates 3deluxe’s design principle „Multilayered Atmospheres“: Inside, an undulating landscape made of thermoformed mineral material Krion merges horizontal and vertical. - Photo credit: Joaquín Busch
The Butterfly Aviary illustrates 3deluxe’s design principle „Multilayered Atmospheres“: Inside, an undulating landscape made of thermoformed mineral material Krion merges horizontal and vertical.
Photo credit: Joaquín Busch
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - The Literature Pavilion, an open structure or about 40 visitors with no climatic sheath, is reminiscent of stylised Bedouin tent where people sit on the floor – cushions and blankets are covered in a fabric specially woven in Germany. - Photo credit: Sascha Jahnke
The Literature Pavilion, an open structure or about 40 visitors with no climatic sheath, is reminiscent of stylised Bedouin tent where people sit on the floor – cushions and blankets are covered in a fabric specially woven in Germany.
Photo credit: Sascha Jahnke
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20.02 x 13.35
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design -  What appears latent during the daytime comes completely into its own afte twilight when the island becomes a stage. - Photo credit: Joaquín Busch
What appears latent during the daytime comes completely into its own afte twilight when the island becomes a stage.
Photo credit: Joaquín Busch
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24.53 x 16.37
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design - As dusk sets in, a landscape made of millions of tiny lights begins to twinkle in the northern half of the island. The spectacle transpires to be a sea of stalks swaying softly in the wind and slowly changing their colour. - Photo credit: Sascha Jahnke
As dusk sets in, a landscape made of millions of tiny lights begins to twinkle in the northern half of the island. The spectacle transpires to be a sea of stalks swaying softly in the wind and slowly changing their colour.
Photo credit: Sascha Jahnke
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Press kit | 2193-01 - Press release | Butterfly Pavilion – Noor Island - 3deluxe - Urban Design -  In the evenings the building is orchestrated in a special way – the individually controllable LED lamps integrated in the nodes galvanise the supporting structure. Patterns of light make their way across the façade and the pavilion suddenly resembles a swarm of butterflies coming together in ever-changing<br>rhythms before drifting apart again.  - Photo credit: seele me FZE
In the evenings the building is orchestrated in a special way – the individually controllable LED lamps integrated in the nodes galvanise the supporting structure. Patterns of light make their way across the façade and the pavilion suddenly resembles a swarm of butterflies coming together in ever-changing
rhythms before drifting apart again.
Photo credit: seele me FZE
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16.37 x 9.2
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