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Press Kit
| no: 1639-05
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Press kit - Press release - New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors
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New colors and species come to the Mirage Sweet Memories Collection

Saint-Georges, Canada

Mirage Hardwood Floors

Treasure and Tree House new colors added to Mirage Sweet Memories Collection followed by the Aged Yellow Birch, a brand new species exclusive to this collection.


Saint-Georges, Canada, 2016-05-06 -

Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of two new colors to its Sweet Memories Collection: Treasure and Tree House.


Treasure is an ash grey with slightly darker accents. This pale grey is perfectly balanced and is the ideal shade to use to anchor a modern interior with rustic accents.


Tree House is a brown shade fused with hints of grey to create an ideal taupe color. A modern take on a venerable favorite, this timeless new shade is as much at home in a modern interior as it is in a more classic setting.


The new Treasure and Tree House colors are available on Handcrafted Red Oak in Classic technology in 3-1/4″ and 4-1/4″ widths, in Engineered technology in 5″, 6-1/2″ and 7-3/4″ widths and in Lock technology in 4-5/16″ width. They are also offered on Handcrafted White Oak, R&Q in Engineered technology in 5″ and 6-1/2″ widths.


Aged Yellow Birch: New species for the Sweet Memories Collection

The Sweet Memories Collection has a new addition everyone loves: Aged Yellow Birch. The grain is more pronounced than in Aged Maple, and it subtly brings out the colors surrounding it.


Aged Yellow Birch is available in Classic technology in 4-1/4" width in the colors Praline, Nougat, Gingerbread, and Black Jelly Bean.


About Sweet Memories Collection

Like other flooring in the Sweet Memories Collection, Treasure and Tree House recall the authentic charm of old floors. The Sweet Memories Collection features Mirage’s exclusive variable staining and brushing process.

- 30 -


Media contact
  • Planchers de bois franc Mirage
  • Amélie Lessard, Directrice des communications
  • alessard@boa-franc.com
  • 418-227-1182 poste 2316
Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted Red Oak, Treasure - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted Red Oak, Treasure - Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted Red Oak, Treasure - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted Red Oak, Treasure - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted White Oak R&Q, Treasure - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted White Oak R&Q, Treasure - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted White Oak R&Q, Treasure - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted White Oak R&Q, Treasure - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted Red Oak, Tree House - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted Red Oak, Tree House - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted Red Oak, Tree House - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted Red Oak, Tree House - Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted White Oak R&Q, Tree House - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted White Oak R&Q, Tree House - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design -  Handcrafted White Oak R&Q, Tree House - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted White Oak R&Q, Tree House - Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design - Aged Yellow Birch, Black Jelly Bean - Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Aged Yellow Birch, Black Jelly Bean - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design - Aged Yellow Birch, Nougat - Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Aged Yellow Birch, Nougat - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design - Aged Yellow Birch, Praline - Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Aged Yellow Birch, Praline - Sweet Memories Collection
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Press kit | 1639-05 - Press release | New colorsand speciescome to the Mirage Sweet Memories Collection - Mirage Hardwood Floors - Residential Interior Design - Aged Yellow Birch, Gingerbread - Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Aged Yellow Birch, Gingerbread - Sweet Memories Collection
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