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Press kit - Press release - La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design

La Fabrique 125 inaugurates the new residential vocation of the Chabanel area

Montreal, Canada

Humà Design


Montreal, Canada, 2013-07-03 - Designed by Humà Design, La Fabrique 125 inaugurates the transformation of Montreal’s former textile and clothing manufacturing area into a neighbourhood for living and creativity. This bold conversion of an old garment industry building into 192 residential lofts capitalizes on the existing spectacular volumes and a remarkable industrial heritage.

“We reinterpreted the spirit of the place to convey the new vocation of Quartier Chabanel, defined as the Montreal hub of fashion and design,” commented Stéphanie Cardinal, president of Humà Design. “The project was conceived to be a beacon of creativity, light, and space, with customizable open areas, exceptionally large windows and incredibly high ceilings, and signage with typography that evokes the building’s industrial history as much as it states its new identity.”

Textile architecture
The desiners preserved the original spirit of the building, from the concrete structure to the rhythm of the façade’s frame and the exterior cladding materials (glazed white bricks and black bricks).

At the same time, they played on the contrasts between industrial past and new residential vocation in order to affirm the building’s identity. For instance, the address identification painted on the façade evokes the 192 new housing units, and the fine lines of the Didot typeface stand out against the building’s massive form. Inside, the visual identity features motifs inspired by different sewing stitches –a reminder of La Fabrique 125’s origins – and the signage refers to the typeface used on the façade.

Adding to the contrasting interplay of elements, the new fenestration is designed as long bands of six-foot-high glass that emphasize the building’s lines by being slightly recessed from the masonry cladding. The ground floor has been detached from the rest of the building thanks to an awning that runs across two facades, serving also as a support for lighting, as well as a curtain wall on Chabanel Street and different fenestration on Esplanade Street.

Extraordinary housing units
Thanks to the spectacular size of the original building, consisting of seven floors each measuring 40,000 square feet, the lofts in La Fabrique 125 benefit from extraordinary volumes, with areas of from 860 to 1,307 square feet and ceilings 11 feet high! The windows, from 17 to 23 feet long, are also impressive!

On Esplanade Street, the old loading docks have been redesigned to offer six ground-floor units with direct outdoor access. The unit volumes on the east side allow for the creation of residences with studios. On the southwest side, 42 units have been enhanced with mezzanines, and 24 corner units benefit from exposures on two sides. The units looking onto Chabanel Street and many of those on the east side offer breathtaking views of Montreal.

A project in the heart of the community
To fight the effects of the crisis in the Montreal garment industry, the city of Montreal has invested $23 million since 2007 to revitalize the Chabanel sector (creation of a train station, access to Autoroute 15, redesign of the Marché Central and Chabanel Street). La Fabrique 125 is the first residential project to be created as part of the drive to turn the area into a new neighbourhood.

The designers therefore lowered the ground-floor slab to street level on Chabanel Street to create permeability with the surrounding urban fabric. For the same reason, the main entrance was kept on Chabanel Street. To strengthen the community spirit that underlies the revitalization of the area, the roof terrace has been transformed into a huge 5,000-square-foot urban lounge with a wood floor and a series of plant boxes.


About Humà design
The unfettered creativity of this young Montreal architecture and design firm is expressed through projects ranging from the psychedelic Revolution Lounge bar in Las Vegas to brilliant residential conversions of old industrial buildings (La Fabrique 125, La Redpath, and others), as well as the interior design of numerous residential projects (Bassins du Havre, U31, MÀ Condos, Lumière, and others).

Client: Groupe Dayan , SHDM
Place: Montreal QC
Surface area: 7 storeys high building
Mandate: design, interior and exterior architecture, graphical intervention
Completion date: spring 2013
Partners and collaborators: workshop, forme studio
Team: Stéphanie Cardinal + Marie-Claude Cantin + Jean Beaudoin + Clémence Perrin + Mathieu Turgeon
Photos credits: Robert Bock, Pascale Robert, Clémence Perrin

Concept & details 

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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Le 125 avant rénovation - Photo credit: Huma Design
Le 125 avant rénovation
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Élévations des façades intégrant le concept d’adressage - Photo credit: Huma Design
Élévations des façades intégrant le concept d’adressage
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - La façade en cours de réalisation - Photo credit: Pascale Robert
La façade en cours de réalisation
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détails de la façade et de l’entrée - Photo credit: Robert Bock
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détails de la façade et de l’entrée - Photo credit: Robert Bock
Détails de la façade et de l’entrée
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détails de la façade et de l’entrée - Photo credit: Robert Bock
Détails de la façade et de l’entrée
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Les espaces commerciaux avant occupation - Photo credit: Robert Bock
Les espaces commerciaux avant occupation
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Les espaces commerciaux avant occupation - Photo credit: Robert Bock
Les espaces commerciaux avant occupation
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Espace des lofts avant occupation - Photo credit: Robert Bock
Espace des lofts avant occupation
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Espace des lofts avant occupation - Photo credit: Robert Bock
Espace des lofts avant occupation
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détail du lobby - Photo credit: Robert Bock
Détail du lobby
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détail du lobby - Photo credit: Robert Bock
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Perspective du corridor - Photo credit: Huma Design
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détail corridor - Photo credit: Robert Bock
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détail corridor - Photo credit: Robert Bock
Détail corridor
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Vue depuis les loggias - Photo credit: Robert Bock
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Brochures et cartes d’affaires du projet - Photo credit: Pascale Robert
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Brochure - Photo credit: Pascale Robert
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Rez-De Chaussée - Photo credit: Huma Design
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Étage type - Photo credit: Huma Design
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Plan du Sous-sol - Photo credit: Huma Design
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Plan du Toit - Photo credit: Huma Design
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Press kit | 1081-01 - Press release | La Fabrique 125 inaugurates the new residential vocation of the Chabanel area - Humà Design - Real Estate - Détails de la façade - Photo credit: Clémence Perrin
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