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| no: 1030-01
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Press kit - Press release - LE SE7T - a Montreal production - Le groupe Dayan inc.

LE SE7T - a Montreal production

Montreal, Canada

Le groupe Dayan inc.


Montreal, Canada, 2012-10-01 - Groupe Dayan Inc., in collaboration with IBI-CHBA architects and Humà design, present a brand new concept in residential living, Le SE7T, “a Montreal production”. Inspired by cinema, this 300-unit residential condominium project is located in the heart of Griffintown and was conceived as an architectural homage to movie-making. “We we’re inspired by the history of the district and the site to create an urban lifestyle environment that invites creativity and social interaction,” explained Georges Dayan, President of Groupe Dayan Inc., the project’s manager.


Architecture pays homage to cinema
Le SE7T reinterprets cinema iconography through architecture. Two building facades evoke the frames of an unspooled film reel with long horizontal bands of white brick punctuated by expansive windows and crisscrossed by vertical anthracite columns. Between the buildings there is a grand paved walkway set with intermittent red stones to subtly suggest a “red carpet.” The architects chose the same red for the lateral balcony railings to add symbolic resonance and continuity to the overall design impact.

Spaces that balance social interaction and privacy
The spaces of Le SE7T invite social interaction while balancing the privacy needs of residents. The lobby of each building is designed like a mini-set for a film being shot in Montreal. The designers weren’t only concerned with connoting movie production but also creating spaces that are warm and comfortable.

Residents and visitors to Le SE7T will also enjoy several unique integrated services and facilities including a lounge and screening room (Phase III), as well as a fitness center. The rooftop terrace (Phase II) will have a swimming pool furnished with stylish outdoor furniture inviting both relaxation and an atmosphere conducive for neighbours getting to know one another.

Spaces adapted to every individual taste
The cinema motif extends as far as apartment design as well. Each apartment entry is set-back from the corridor in a shallow red alcove suggesting a theater loge. The unit front door is brightly illuminated by theater-style spotlights, while each condo-unit number adopts a lettering style reminiscent of cinema.

Le SE7T condo interiors were conceived to maximize the openness of the living spaces (500 to 1,400 square feet, with 9 foot ceilings), and to optimize natural light. Each unit features broad windows and a balcony, with the penthouses benefitting from extra-large terraces. The kitchen of each unit includes a central island and opens onto the living room and dining area. The individual owner can choose their own colour scheme, either black & white in the spirit of cinema, or warmer colours associated with a film-set.

A sustainable development approach
In addition to a design that pays homage to its former light-industrial function and identity (the facades, large windows, use of grey brick and steel) some of the site’s original building materials are being re-used in the construction of Le SE7T (steel beams framing the central walkway, lighting, metal plated benches.)

Moreover, LE SE7T will also be using sustainable development approaches with respect to water management (retention basins, two-flush toilets), energy efficiency (electronic thermostats in each unit, motion detectors and solar power for common area lighting, Energy Star appliances) as well as an ecological site-layout (reduction of heat-islands and light pollution, indigenous plants in landscaping, bicycle stands).

A quaint, historic neighbourhood in the heart of Montreal
Established during Montreal’s 19th century ‘golden age’ and the center of the city’s Irish community, Griffintown remains an important part of Montreal’s urban heritage. The picturesque, lively and authentic neighbourhood is currently enjoying a major revitalization. Centrally-located LE SE7T is part of this new vigour, with close proximity to the antique shops, cafés, boutiques, furniture stores, trendy pubs and other restaurants on Notre-Dame, and a stone’s throw from the Little Burgundy Sports Centre, the Atwater Market, Lachine Canal bike path, the metro and a variety of other services.

Summary Description of LE SE7T
• Two buildings, seven floors in height, comprising 307 residential condominium units built in three phases.
• Available units for sale: 1-3 room studios and apartments, penthouses with extra-large terraces and two-storey townhouses.
• Living spaces vary between 500 to 1,400 square feet.
• Every unit has either a balcony or terrace.
• Interior parking is available.
• Other services and facilities available to residents include a rooftop swimming pool (Phase II), fitness center, lounge and screening room (Phase III).
• Easy access to transportation (metro, bus, bike path, major highway).
• Unit price: $200,000 to $370,000 taxes included (except for penthouses).
• Delivery Date: Spring 2014

About Groupe Dayan Inc.
Specializing in real-estate management and development, Groupe Dayan distinguished itself early on by recognizing development potential of certain undervalued districts. The company is responsible for the revitalization of such hallmark properties as the W Hotel in the International District, the Musique Plus building on St. Catherine, and 4446 Boul. Saint-Laurent corner Mont-Royal. Groupe Dayan is spearheading the revitalization of the Chabanel district, notably with the residential-condo project called La Fabrique 125, and has been actively involved in the development of Griffintown for 25 years.


About Groupe IBI-CHBA architects
An important Quebec firm with more than 10,000 housing units to its credit, Montreal-based Groupe IBI-CHBA Architects (formerly Cardinal Hardy architects) has helped to reshape the urban landscape with its numerous major projects. Integrating architecture, landscape-architecture and urban-design, projects like Le Nordelec, Le Redpath, les Bassins du Havre have transformed of the entire south-west district.


About Humà design
The unbridled creativity of this young Montreal architecture and design firm can be experienced in such projects as the Las-Vegas located psychedelic bar Revolution Lounge, as well as several industrial building conversions to residential-loft projects such as La Fabrique 125, Le Redpath, Le Castelnau (Phase 1). Other Huma Design interiors include, Les Bassins du Havre, U31, MÀ Condos, Lumière and la Tour des Canadiens.

Nom du Projet:Se7t
Situé: a l'angle des rues Notre-Dame st martin et richemond
Architectes: Cardinal Hardy IBI
Ingénieur en structure:Pasquin St-Jean
Ingenieur mec-elec: Bouthillette Parizeau
Architectes paysage: Cardinal-hardy-Ibi
Gestionnaire de Projet Groupe Dayan Inc.

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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Photo credit: Pascale Robert, Humà Design
Photo credit: Pascale Robert, Humà Design
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Photo credit: Pascale Robert, Humà Design
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
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Press kit | 1030-01 - Press release | LE SE7T - a Montreal production - Le groupe Dayan inc. - Real Estate - Soirée Avant-première du SE7T le 8 octobre 2012 - Photo credit: Massimo Photographe
Soirée Avant-première du SE7T le 8 octobre 2012
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