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| no: 2502-01
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Press kit - Press release - Augmented Reality Bed Sheets - Hayka

Augmented Reality Bed Sheets

Szczecin, Poland

Hayka

Szczecin, Poland, 2017-07-05 -

Thanks to a special application using the technology of augmented reality, Hayka enters a new dimension. Looking at the bed linen through a tablet or phone camera, one will see how a mouse printed on the bed linen becomes alive.

  

Hayka – naturally inspiring!

Everything started with the longing for summer and nights spent under the stars, when designers from the Polish design studio Dizeno came up with the idea of creating bedclothes imitating a haystack. That is how the Hayka bedlinen came into being, and in 2013 for the first time it appeared on Design Open Space – the competition exhibition during Wroclove Design Festival. The product was so well received that the designers decided to market the bedlinen.

That is how the Hayka brand was created. Now the offer of the brand includes nature-inspired products of interior design: bedclothes, pillows filled with buckwheat hull, table textiles, decorative cushions.
On the one hand, the bedlinen imitating a haystack, straw, forest moss or beach sand is a simple and very clear idea, and on the other hand it brings back forgotten memories.


The main product of the Hayka brand is the bedlinen that can be called „a private haystack for your own home use”. Can be found in it not only a semblance of summer adventure but also several intriguing creatures and objects. There are mice, a ladybird, a lost coin and obviously a needle – as always in the haystack. Clients love looking for objects hidden in the hay. Children enthusiastically react to all the animals: it is enough to show them a mouse, and they are ready to spend long minutes to find absolutely everything.


Every bed linen set is unique. The printed fabric goes to the sewing room where it is cut according to the sizes corresponding to various models of bedclothes. At this stage, unique products are created and it is therefore practically impossible to find two identical sets of Hayka bedlinen.


The entire production takes place in Poland from local fabrics of the highest quality. The main idea behind the brand was to make the product Polish in 100% from the design, through fabric, print to end with packaging. After long weeks of searching, the Hayka brand was finally able to work out a production process so that the final product can explicitly state “designed and made in Poland”. The bedclothes are made of 100% cotton with satin weave. Both the fabric and the print have the OEKO-TEX Standard 100 certificate.


The Hayka brand's products have been appreciated in this year's edition of the European Product Design Award. Hayka was honoured with two awards: gold for textiles and silver for bedroom furniture and accessories.

 

Data sheet

Products: Bedlinen sets/ Fitted sheet/ Pillowcase/ Cushions/ Bed Cover/ Table line/ Accessories

Name of the collection: Hayka - naturally inspiring


Fabric: 100% cotton satin with the OEKO-TEX® Standard 100 Certificate

Print: photographic

Motifs: straw, hay, forest moss, beach sand, northern sky

Dimensions: matched size

- 30 -


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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Straw bed linen packshot - single set - Photo credit: Hayka
Straw bed linen packshot - single set
Photo credit: Hayka
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product -  Hay bed linen packshot - single set  - Photo credit: Hayka
Hay bed linen packshot - single set
Photo credit: Hayka
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Beach sand bedding - Photo credit: Hayka
Beach sand bedding
Photo credit: Hayka
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Beach sand bed linen packshot - single set - Photo credit: Hayka
Beach sand bed linen packshot - single set
Photo credit: Hayka
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Moss quilted bedcover - Photo credit: Piotr Miazga
Moss quilted bedcover
Photo credit: Piotr Miazga
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product -  Moss bed linen packshot - single set  - Photo credit: Hayka
Moss bed linen packshot - single set
Photo credit: Hayka
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Northern Sky bed linen packshot - single set - Photo credit: Hayka
Northern Sky bed linen packshot - single set
Photo credit: Hayka
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Hayka Showroom in Szczecin, Poland - Photo credit: Karolina Bak
Hayka Showroom in Szczecin, Poland
Photo credit: Karolina Bak
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Hayka Showroom in Szczecin, Poland - Photo credit: Karolina Bak
Hayka Showroom in Szczecin, Poland
Photo credit: Karolina Bak
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Hayka Showroom in Szczecin, Poland - Photo credit: Karolina Bak
Hayka Showroom in Szczecin, Poland
Photo credit: Karolina Bak
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Press kit | 2502-01 - Press release | Augmented Reality Bed Sheets - Hayka - Product - Gosia Dziembaj - founder of Hayka - Photo credit: Karolina Bak
Gosia Dziembaj - founder of Hayka
Photo credit: Karolina Bak
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