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Press Kit
| no: 2439-01
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Press kit - Press release - DWISS (Design Watch Independent Switzerland)  - DWISS SA
A v2com exclusive

DWISS (Design Watch Independent Switzerland) 

Lugano, Switzerland

DWISS SA

A design-awarded Swiss microbrand of authentic and unique Swiss made timepieces, with innovative ways of displaying time


Lugano, Switzerland, 2017-06-26 -

Using pioneering materials along with creative and complex engineered constructions, DWISS produces watches with innovative ways of reading time. They are all limited edition luxury watches with the highest-grade Swiss mechanical movements and craftsmanship. DWISS timepieces prices comes directly from the factory, without distributors or retailers’ margin.


DWISS (Design Watch Independent Switzerland) is a design-awarded Swiss microbrand of authentic and unique Swiss made timepieces, with innovative ways of displaying time.

 

Created by Rafael Simoes Miranda, a Brazilian born naturalized Italian designer who has been designing watches for over a decade, with a portfolio of more than 300 watches designed for different brands, awarded with important international design awards, like the Red Dot Design Award, Rafael has also been also a teacher in watch design at the university in Milan before opening his own brand in 2011.

 

DWISS is the pioneer for the use of Niobium (Nb1Zr - 99% Niobium 1% Zirconium) in watch cases, this young and contemporary startup has developed the first ever watch made out of Niobium with the model CLASSIQUE, exclusively for the Brazilian mining company CBMM.

 

This year in partnership with e-Motion-Niobium project, DWISS introduced the new model called DWISS C2. An automatic Swiss made watch with a unique and distinctive time display system. With its case also made of Niobium this model is limited Edition to the same atomic number as the metal itself, only 41 watches will be ever made.

 

DWISS M2 is two-time design award winner watch with DWISS’ signature display system. Removing the hour hand, the hours are being represented through a disc that runs under the multi-layered dial and fulfil the hour’s windows with a colourful continuous rotation disc.

 

This bold eccentric Swiss made watch is made in 316L stainless steel. Composed of 9 parts in a complex construction fixed by the side screws and is water resistant to 10 ATM, using ETA 2824-2 elabore or topgrade movement.

 

Simple automatic movements are used to create "complicated" timepieces, without the necessity of expensive techniques to change the movement itself. A must-have for any serious watch collector, but also for everyone that is original and sophisticated, social active, and who looks for uniqueness and wants to stand out from the crowd.

 

DWISS offers premium watches with a world-class design at reasonable prices coming directly from the factory, combining Swiss watch engineering, precision and quality. DWISS has showcase in several of the most important watch fairs worldwide such as BaselWorld and Hong Kong watch and clock fair and has been awarded with the IDA - International Design Award for producing the very first Niobium (Nb1Zr) watch in the world. In 2017 the company has own two new awards for the Model DWISS M2, for the second time the IDA and the first time for the ePDA (European Product Design Award), prized in a ceremony held in the European Parliament in Brussels.

- 30 -


Media contact
  • DWISS SA
  • Rafael Simoes Miranda, Founder and Designer
  • rafael@dwiss.com
  • +41 79 9105375
Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit:  Creation Portugal
DWISS M2
Photo credit: Creation Portugal
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit:  Creation Portugal
DWISS M2
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit:  Creation Portugal
DWISS M2
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit:  Creation Portugal
DWISS M2
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2-SSW - Photo credit:  Creation Portugal
DWISS M2-SSW
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2-SSB - Photo credit:  Creation Portugal
DWISS M2-SSB
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2-ABY - Photo credit:  Creation Portugal
DWISS M2-ABY
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2-ABR - Photo credit:  Creation Portugal
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2-ABO - Photo credit:  Creation Portugal
DWISS M2-ABO
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 collection - Photo credit:  Creation Portugal
DWISS M2 collection
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit: Moon Kyung
DWISS M2
Photo credit: Moon Kyung
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Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit: Moon Kyung
DWISS M2
Photo credit: Moon Kyung
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Low-resolution image
Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit: Creation Portugal
DWISS M2
Photo credit: Creation Portugal
Download
Low-resolution image
Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product -  DWISS M2  - Photo credit: Moon Kyung
DWISS M2
Photo credit: Moon Kyung
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Low-resolution image
Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit: Moon Kyung
DWISS M2
Photo credit: Moon Kyung
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Low-resolution image
Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit: Moon Kyung
DWISS M2
Photo credit: Moon Kyung
Download
Low-resolution image
Press kit | 2439-01 - Press release | DWISS (Design Watch Independent Switzerland)  - DWISS SA - Product - DWISS M2 - Photo credit: Moon Kyung
DWISS M2
Photo credit: Moon Kyung
Download
Low-resolution image