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Press Kit
| no: 1639-03
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Press kit - Press release - New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors
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New Mirage Floors 2016 — more magnificent than ever!

Saint-Georges, Canada

Mirage Hardwood Floors

7-3/4” wide planks from Mirage make interiors even more magnificent


Saint-Georges, Canada, 2016-02-18 -

Mirage, the hardwood flooring brand renowned for quality, is proud to unveil its new 7-3/4” hardwood flooring, which showcases the authenticity and splendor of wood like never before.

 

With its 7-3/4” planks available in lengths of up to 82”, Mirage satisfies even the most demanding design and originality criteria. These planks boast a full array of natural characteristics unique to wood: character and milling marks, open and closed knots, mineral streaks, cracks, surface holes, and hairline cracks. These distinctive marks are being featured like never before!


“Current trends in interior design prove once again that hardwood floors are the focal point of modern interiors. With these 7-3/4” planks you get the best of both worlds. Not only do they create magnificent, authentic interiors in their own right, they also carry the widely renowned Mirage seal of approval.” stated Luc Robitaille, vice president of marketing at Boa-Franc, manufacturer of the Mirage brand.

 

The 7-3/4” planks are available as part of Mirage’s renowned Imagine, Flair, and Sweet Memories Collections in Maple, Red Oak and White Oak. These collections have different color variations and character marks that make each floors unique and desirable. 

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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Handcrafted Red Oak, Treasure - Sweet Memories Collection  - Photo credit:  Mirage Hardwood Floors
Handcrafted Red Oak, Treasure - Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Handcrafted Red Oak Treasure - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors
Handcrafted Red Oak Treasure - Sweet Memories Collection
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Handcrafted Red Oak, Tree House - Sweet Memories Collection  - Photo credit:  Mirage Hardwood Floors
Handcrafted Red Oak, Tree House - Sweet Memories Collection
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product -  Handcrafted Red Oak, Tree House - Sweet Memories Collection  - Photo credit: Mirage Hardwood Floors<br>
Handcrafted Red Oak, Tree House - Sweet Memories Collection
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Maple Light Character, Grey Drizzle - Flair Collection - Photo credit:  Mirage Hardwood Floors
Maple Light Character, Grey Drizzle - Flair Collection
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Maple Light Character, White Mist - Flair Collection - Photo credit:  Mirage Hardwood Floors
Maple Light Character, White Mist - Flair Collection
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Maple Light Character, Dark Leaf - Flair Collection - Photo credit:  Mirage Hardwood Floors
Maple Light Character, Dark Leaf - Flair Collection
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Press kit | 1639-03 - Press release | New Mirage Floors 2016— more magnificent than ever! - Mirage Hardwood Floors - Product - Maple Light Character, Sand Dune - Flair Collection - Photo credit:  Mirage Hardwood Floors
Maple Light Character, Sand Dune - Flair Collection
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