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| no: 1165-05
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Press kit - Press release - Arrival of Origin  - Kasthall 
A v2com exclusive

Arrival of Origin 

Stockholm, Sweden

Kasthall 

New rug collection for 2017


Stockholm, Sweden, 2017-02-06 -

Collection Arrival of Origin 20seventeen refines design legacy and creates momentum going forward.


For the 2017 collection, Kasthall’s design studio has put particular emphasis on future development with the company’s design legacy as its point of departure. The theme of the 2017 collection is Arrival of Origin and during the Stockholm Furniture Fair 2017 Kasthall will be launching the first rugs of the new collection. Kasthall combines LOOP-technology with a new three-dimensional technique for tufting, using the best of traditional craftsmanship. Showcasing the new technology are the first two releases of the collection – the hand-tufted Field and Madison rugs. 


Since the start in 1889, Kasthall has been an innovative design company that creates trends rather than following them. The idea behind this year’s collection is to highlight Kasthall’s design origins as well as its ability to look ahead and develop new crafting techniques. Kasthall has been developing the LOOP technique for some years now, making a more three-dimensional expression in tufted rugs possible in the 2017 collection. In this collection, Kasthall experiments with creating patterns by applying different heights of bouclé, showcased in the two new releases: the Field and Madison rugs. The surface in the higher bouclé adds a new expression, creating shadows that subtly enhance the three-dimensional look and feel. The rugs are framed with a cut edge, adding a stylish and playful touch.


Prior to the colour selection, Kasthall looked into its existing colour archive of weaving yarn consisting of 116 different shades of colour. Weaving yarn is thicker than traditional tuft yarn and gives a more robust impression. The colour choices for the 2107 collection were inspired by pure material such as paper, clay and chalk. The Field collection blends Paris Blue, Rouge, Almond, Porcelain Pink and Blond.


“I am very pleased that we have brought design together with new technology and production in our 2017 collection. We have a future-forward approach, using up-to-the-minute designs that are classic and timeless at the same time. And we use pure materials, like the wool we use every day. The entire collection is born of equal parts passion and respect for Kasthall and the company’s design “legacy and the desire to create new expressions,” said design director Lena Jiseborn.


Kasthall’s CEO, wants to take inspiration from new sectors, both in art and fashion.

This is our first collection based on Kasthall’s new strategy with a increased focus on design and innovation. We are a global design company with products that works for both private homes and public spaces. To maintain this position we must continually challenge and develop our products, which is our main core. I am very proud of the work that the design studio has developed, led by Lena, the result is striking. This year’s collection is both modern, have a clear target and challenges global trends. First up from our 2017 news is Field and Madison, two rugs with an elegance and modern look that will create a beautiful setting in any room,” said Eva Boding, CEO Kasthall. 


The New Rug - Field
Kasthall’s design studio turned to nature for inspiration for the new Field rug, now being launched in five colours. Each color selection is structured as a model with three threads, like old package strings, where the base is a string in ecru, which sets the tone and is intertwined with other colours. The rug is available in a wide stripe version (Medium) as well as in a smaller stripe version (Small). The LOOP technique creates stripes similar to wooden floor planks or shadows that fall through a venetian blind. With the material and yarn in focus, Field exudes an honest and pure feeling of raw tweed and craftsmanship.


The New Rug - Madison
Urban environments and architecture inspired

Kasthall’s designer Maja Johansson when designing the Madison rug, whose patterns are reminiscent
of building facades and blueprints of city networks. Madison’s colour schemes are also inspired by urban environments, pavements and concrete. The shapes are defined in a surface of three-thread yarn, creating a cohesive mix in a graph relief pattern, crafted by Loop technique. 


For retailers, see store locator at www.kasthall.com
For high resolution images, please see Grand Relations’ image bank, www.grandrelations.com/press


For interview requests, please contact Hans Hjelmqvist, Senior PR Advisor, Grand Relations hans@grandrelations.com | +4670-829 56 61


For additional information, please contact Sanna Fehrman, PR Consultant, Grand Relations sanna@grandrelations.com | +4676-23 32 158


For product loans, please contact Paulina Funck, Showroom manager, Grand Relations paulina@grandrelations.com | +4670-860 89 00 


About Kasthall

The venerable design brand Kasthall was established in 1889 in Kinna, Western Sweden. Kasthall is a global, marketlead- ing design company in rug & textile flooring, with the bulk of its sales outside Sweden. While Kasthall operates on the global market, all production is carried out at the Kasthall factory in Kinna. Kasthall designs and crafts unique carpets and flooring of excellent quality for private and public spaces. The company continues to develop its product offering with solid design and innovation, as well as invaluable craftsmanship and a focus on sustainability.

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Press kit | 1165-05 - Press release | Arrival of Origin  - Kasthall  - Product - Field, Kasthall - Photo credit: Kasthall
Field, Kasthall
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Press kit | 1165-05 - Press release | Arrival of Origin  - Kasthall  - Product - Madison, Kasthall  - Photo credit: Kasthall 
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Press kit | 1165-05 - Press release | Arrival of Origin  - Kasthall  - Product - Madison, Kasthall  - Photo credit: Kasthall 
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Press kit | 1165-05 - Press release | Arrival of Origin  - Kasthall  - Product - Field, Kasthall  - Photo credit: Kasthall 
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