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| no: 1165-04
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Press kit - Press release - International architecture influences Kasthall’s new rug designs. - Kasthall
A v2com exclusive

International architecture influences Kasthall’s new rug designs.    

Stockholm, Sweden

Kasthall

Kasthall will launch new rug collection at Salone del Mobile, April 2016


Stockholm, Sweden, 2016-03-30 -

The London influence: a city with dramatic buildings, rain shimmering pavements and grand hotel lobbies can be seen in new hand tufted rugs from Kasthall. Designer Maja Johansson, of Kasthall’s design studio, has created Core, Pebble and Pearl, three new collections to be launched at Salone del Mobile 2016 in Milano. Kasthall’s craftsmanship, deeply rooted in Swedish tradition, has been preserved and combined with our design team’s modern point of view, to create a new brand DNA, driving product development forward. These results can be seen in Maja Johansson’s design with a strong futuristic design idiom – a game for the eye with its three-dimensional textures and unexpected patterns. 


– I want to highlight our beautiful base materials, such as worsted wool and the finest linen, which yield a patina effect within the pattern. They are a reflection of the materials found in the beautiful rooms our rugs live in. Stone, leather, velvet, glass, plastered walls and rough surfaces. A raw elegance that will light up the room, says Maja Johansson, designer.


Maja Johansson is an innovative textile designer specializing in woven textiles, fibers and colours. She challenges traditional weaving techniques by developing new structures and investigates the effect of mixing various materials. After graduating with her MA in textile design at the Royal College of Art in London 2012, she began working with Kasthall.


For over 125 years, Kasthall has continued to develop its craftsmanship and technique. The new design team has collaborated with the best designers and architects in the world, to experiment and renew old traditions, all to develop fresh production methods which push modern design forward. With open eyes to the world’s influences, Kasthall artists use the best, most exclusive natural materials because quality will never be out of fashion.


Kasthall is hand tufting their rugs, in its own factory in Kinna, outside Gothenburg, Sweden. Like painting a canvas with yarn – skilled craftsmen use an air pressure gun to push the yarn on to the rug. Hand tufting yields endless possibilities for pattern and shape – if it can be painted, it can be hand tufted. Every rug is thoroughly inspected, finished by hand and, as final step, personally signed by each craftsman. 


Pebble 

Pebble is a hand tufted rug in the finest worsted wool and linen. Kasthall designer, Maja Johansson, drew inspiration from materials such as as stone, glass and velvet. The linen gives the pattern a patina and 3D effect, which makes it feel exclusive and rich in character. With its subdued elegance, Pebble, which comes in four colour variations, fits every room.


Material: 75 % wool, 25 % linen
Design: Maja Johansson
Rec/price: 170 x 240 € 3633
Storlekar: 170 x 240 cm, 200 x 300 cm, 250 x 350 cm, and other sizes upon request.

Colour: Light Grey Patina 504, Seal Grey Patina 505, Marbel Grey Patina 501, Emerald Green Patina 301


Core 

Core is a hand-tufted rug in finest worsted wool and linen.
The worsted wool gives it a velvet surface and the linen bestows a sense of patina. For the Core Kasthall’s designer Maja Johansson developed a mesh pattern that gives an impression rather then a clear pattern. Core is a poetic rug with a gentle and elegant expression that comes in three colours.


Material: 55 % wool, 45 % linen
Design: Maja Johansson
Rec/price: 170 x 240 €3633
Storlekar: 170 x 240 cm, 200 x 300 cm, 250 x 350 cm, and other sizes upon request.

Colours: Taupe Patina 803, Mocca Brown Patina 804, Peacock Patina 201


Pearl

Pearl is an exclusive rug for anyone who is looking for that little extra. Its hand tufted in exclusive worsted wool, which giving it a velvety feeling. The pattern in the rug that is available in three colours is playful and reminiscent of decorative beads, bits of glass and prisms.


Material: 100 % wool
Design: Maja Johansson
Rec/price: 170 x 340 €3526 Sizes:170x240cm,200x300cm,250x350cm,
and other sizes upon request.
Colours: Icy Grey 506, Beige 800, Light Grey 504, Oyster 802, Silver Grey 502, Taupe 803, Marble Grey 501, Seal Grey 505, Heritage Green 300, Emerald Green 301, Jade 320, Sapphire Blue 200, Shimmering Papaya 140, Peony 610, Ruby Red 100, Purple Plum 620, Midnight Black 500 


For more high-resolution images, please visit Grand Relations PR agency, www.grandrelations.com/press

For interview requests and more information, please contact Hans Hjelmqvist, Grand Relations.
hans@grandrelations.com | +4670-829 56 61

  

About 
Kasthall

Kasthall designs and manufactures exclusive carpets for private and public interiors. Since being founded in 1889 the company has had its own manufacturing base in Kinna, Sweden. Over the years Kasthall has become one of the leading international textile design floor companies in the world and now has most of its sales outside of Sweden. Kasthall continues to develop its product with solid design, focus on durability, priceless craftsmanship and by always delivering unique carpets in excellent quality to the global interior industry. 

 

 

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Press kit | 1165-04 - Press release | International architecture influences Kasthall’s new rug designs. - Kasthall - Product -  Kasthall - Rug Pebble by designer Maja Johansson   - Photo credit: Kasthall 
Kasthall - Rug Pebble by designer Maja Johansson 
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