Montreal, Canada, 2012-02-01 -
2012 represents an important milestone for Lightemotion and its founder François Roupinian. It marks the first decade of the studio’s existence and signals ten years in which Roupinian’s brand of exciting lighting design has become known around the world. Lightemotion's signature style has given it an international reputation through its work on major projects in Canada, Europe, the United States, Asia, and the Middle East.
Ten Years of Globe Trotting
Founded in 2002, Lightemotion's origins are in the field of the performing arts and multimedia. The company has since expanded into other fields of expertise, such as architectural and museum lighting.
Roupinian has surrounded himself with a multidisciplinary and multicultural team that can manage projects in five languages. The scope of the company's work is broad, including lighting plans for exhibitions (Museum of Strasbourg, National Museum of Singapore and the country’s national Library), as well as cabarets (at the Hard Rock Hotel in Las Vegas) and casinos such as the Revel Casino in Atlantic City (designer, Scéno Plus), which is due to be completed in 2012.
“We began with the event centres at the Revel Casino Resort but were soon commissioned to illuminate the casino itself and numerous other public spaces (designer, Scéno Plus), too,” says Roupinian. “This is currently one of the largest new build projects on the East Coast and we are being asked to design lighting for truly immersive environments throughout.”
Recently Lightemotion put its architectural lighting signature on the new Ajax Experience museum *, in recognition of AFC Ajax football club (architecture, Sid Lee, designer, gsmprjct) in Amsterdam; the Museo Nazionale dell’Automobile of Torino and the Wine Museum of Barolo in Italy; plus, the Auckland War Memorial Museum, marking its 80th anniversary. The Montreal studio also created the dramatic lighting design for the Canada Pavilion at Expo 2010 in Shanghai and the Indiana Jones and the Adventure of Archeology travelling exhibit.
From flair to facilitation
Roupinian began designing lighting in the performance arts around 25 years ago. His flair for illuminating performance environments soon evolved into other types of lighting designs, firstly within exhibits, then interiors and on to lighting entire buildings.
“At Lightemotion we have a passion for light and an artistic vision that speaks for itself in our designs,” says Roupinian. “We are a diverse group of professionals with multiple talents and when we illuminate a building our main objective is to transcend convention and bring it to life, articulating form and reinforcing the brand in a dynamic way.”
However, Roupinian believes that artistic flair is just one part of the success he has achieved to date. He cites the process and methodology used as big factors in completing projects to the client’s satisfaction. Clients want to be wowed but they also want to be sure that they are working with a professional team, believes Roupinian: Lightemotion has a 98% customer retention rate.
Returning to Canada
In Canada, recent projects at the Cinémathèque Québecoise, the Musée d’art Contemporain de Montréal, the interior of the Place des Arts and the church of St-John the Evangelist brought recognition to Roupinian in his hometown of Montreal. And, with new commissions such as the Cosmodôme Space Science Center, The Residences at the Ritz-Carlton and Montreal’s Complexe Desjardins, which will be opening in 2012, Lightemotion will become even more widely known in Canada.
“I’m very proud that we are participating in the rejuvenation of the Complexe Desjardins,” says Roupinian.. “It’s a city institution, a place that everyone knows, and, we are giving it a new lease of life by designing a custom light fixture that creates a new dynamically lit environment.” Using LEDs, Lightemotion drastically reduces the energy requirements of the centre, while also creating a colour-change effect that brings to life the space and the experience of those within it.”
“With these projects, we are ecstatic to have the opportunity of showcasing our expertise here in Canada,” says Roupinian. “Place des Arts and Complexe Desjardins are at the centre of Montreal culture, while the Cosmodôme will be a national tourist attraction. We hope that these signature projects will be enjoyed by visitors for years to come.”
As Lightemotion moves into its second decade, Roupinian takes with him an evermore diverse portfolio. He anticipates new challenges and continuing to work both nationally and internationally on projects ranging from exterior and interior designs for museums, hotels, restaurants, religious buildings and public spaces to travelling exhibitions and theatre performances.
“Every project presents its own set of challenges and we look forward to them all,” says Roupinian.