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| no: 2441-01
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Press kit - Press release - Popup Lighting - When Light Meets Art - Popup Lighting Designs

Popup Lighting - When Light Meets Art

Tel Aviv-Yafo, Israel

Popup Lighting Designs


Tel Aviv-Yafo, Israel, 2017-04-19 -

Popup lighting is a light fixture inspired by popup books. The idea was to turn every day icons into artistic and elegant lamps.
The clean shape of the lamp is amplified by the light's reflection on the wall, creating a 'wow effect' and making the ambiance in the room magical… Bringing back that excitement and naivety we felt when we opened our first popup book. 

The Inspiration
When Chen Bikovski was a child she loved popup books, "they had the ability to take me into a world of fantasy and magic that always inspired my dreams. Each time I flipped a page I was sent down the rabbit hole, and just like Alice in Wonderland, I discovered a new fantasy world hidden in the ordinary looking book – the surprise making the magic all the more real."

Growing up, those feelings of magic and fantasy were getting harder and harder to find. That's why she created Popup Lighting. She always felt that there was something magical about light, so, with this passion for art and design she has created a light fixture that would bring those nostalgic feelings of magic, excitement and innocence back into everyday lives and by doing so, allow to share them with friends and loved ones.
The Deer Head
The Deer Head lamp is a wall-mounted light fixture that can be used to light a multitude of spaces. It's a classic, nostalgic wall piece given a contemporary and sophisticated interpretation.

When lit, the Deer Head lamp creates a magical ambience. It is perfect for any situation; romantic moments in intimate spaces or magical fantasy in a child's bedroom.


The gold aluminium deer head is a decorative lamp, made of painted, folded aluminium and steel

It is 39CM long x 35.5CM when switched off. When lights are on, it becomes 75cm x 70 cm of light and brilliancy.

Mounting: Wall pendant

Lamp (Bulb) Description: 3*4 LED module 2700k 120lm- 2.1w

Environment: indoor

Operation: wall or cable switch

Measurements: 15.3 in (39 cm) x 14 in (35.5 cm)

Weight: 2.8 Ibs (1.3 kg)

Voltage (V): 110- 240

Colour: available in 6 different colours (gold, silver, black, white, blue, pink)

Construct material: aluminum, steel

UL and CE approved

Custom made (colours, fixture): possible to design as a project per minimum order

2 options of electricity installation:

    • Plug - fixture comes with a cord and on/off switch to be plugged into an electricity outlet.
    • Hardwire - can be wired to the electricity point in the room and switched on/off with the light switch (use professional electrician for installation).

    About The Brand

    'Popup Lighting' is a young Tel Avivian company lead by Chen Bikovski and Sarig Shinar, specializing in lighting fixtures under the concept of lighting transforming into different fixtures in an artful way.

    Popup Lighting was made to bring a unique ambience to any space. The game of light and space turns the lamp into a work of art, painting itself all over again every time it's lit.
    With a simple flip of the switch, beams of light turn into brush strokes turning the lamp into a work of art that dramatically changes the atmosphere, setting the mood and sparking the imagination.

    - 30 -

    Media contact
    Press kit | 2441-01 - Press release | Popup Lighting - When Light Meets Art - Popup Lighting Designs - Lighting Design - Photo credit: Popup Lighting
    Photo credit: Popup Lighting
    Low-resolution image
    Press kit | 2441-01 - Press release | Popup Lighting - When Light Meets Art - Popup Lighting Designs - Lighting Design - Photo credit: Popup Lighting
    Photo credit: Popup Lighting
    Low-resolution image