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| no: 1175-01
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Press kit - Press release - A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti
A v2com exclusive

A pop-up field in the centre of the city

Milan, Italy

A4A Rivolta Savioni Architetti

"quantomais".
A4A’s installation experiments with the capacity to change an urban setting.  
 


Milan, Italy, 2014-07-29 -

Over 1,500 man-sized sheaves of corn for the field that shot up overnight at the end of July, in the heart of Milan, opposite the Sforza Castle, between the two Expo Gate pavilions.

 

quantomais, the project devised and produced by A4A Rivolta Savioni Architetti, on an invitation from Expo Gate's artistic curator Caroline Corbetta, will be part of the city for the entire month of August.

 

quantomais is an unusual pop-up conception, an innovative example of urban geometry next to one of the city’s landmarks, the Sforza Castle, at the entrance to the Expo 2015.  Inspired by the theme of the event - Feeding the Planet, Energy for Life - the field catches the eye of locals and visitors for its significance and spectacular nature. Conspicuously  alienating, it undermines perspectives, presenting a different perception of the urban spaces in which people live and meet.  This agricultural passage transforms places and habits into a new experience to be shared: a living space in which meetings, artistic interludes, appointments and minor rituals unobtrusively accompany residents and passers-by. For the entire month of August.  

 

Conceived as an urban installation, quantomais progresses into a collective multi-disciplinary work bringing together institutions, architects, farmers, companies, technicians, artists, poets and educators with a common goal: to create a green and hospitable area in the city, a place waiting to be cultivated, in more than one sense of the word, a stage for social relations and culture.  And not just a question of agriculture.  

 

quantomais in Expo Gate is a sneak preview of  a work which the A4A Rivolta Savioni Architetti  studio will create on a larger urban scale for the duration of Expo 2015.  

  

The life of an urban mobile field

 

Planted in the first decade of June and cultivated on a farmstead close to Milan, the corn will be moved into the centre of the city overnight at the end of July. The next day it will be a field of mature corn: 360 square metres on the Expo Gate square right opposite the Sforza Castle, where it will continue to grow for the entire month of August. 

Inside the plantation there are areas which will be used for performances, readings and improvisations as well as for cultivating vegetables and seasonal plants. At the end of August the field will be dismantled into the original 231 sections (beds measuring 80 x 120 x h50 cm) which will be redistributed into small city plots for local green areas, schools, universities and public areas (see the adoption tender at www.quantomais.org).

   

Expo 2015

 

The installation will happen just as Milan is getting ready for the big Expo 2015 event which, from 1st May to 31st October next year, will highlight a theme of universal interest: nourishing Man and the Planet.  The choice of corn sparks reflection on one of the Expo 2015’s Clusters  “Cereals and Tubers: Old and New Crops”, basic foodstuffs for a large part of the world’s population.  But above and beyond the inspiring principle, and the evocative suggestion of a field of corn, A4A’s choice is functional to the installation for its aesthetic, visual and spatial impact.  

  

Other activities and events

 

A4A Rivolta Savioni Architetti is also organizing and coordinating various activities inspired by the project. For the month of August a series of daily events will alternate between the outdoor corn field and the nearby indoor Spazio Sforza: readings, musical and artistic performances, special events, games and laboratories for children focusing on nature, as well as meetings and debates on agriculture, nutrition and nature. 

See the programme on www.quantomais.org



Who - What - Where - When


Name, location and date 

quantomais

Expo Gate Milan, via Luca Beltrami

1st - 31st August 2014

inauguration 31st July at 7 p.m. 


Installation


Project and realization: A4A Rivolta Savioni Architetti, Milan

Commission: Expo Gate

Conception: Giovanni Rivolta and Nicoletta Savioni

Technical sponsor: Toro Ag Irrigation for the micro-irrigation system

Cultivation: Azienda Agricola Marco Cuneo

Production consultantsesterni, Milan

Agricultural consultants: Antonio Corbari, Azienda Agricola Corbari; Bruna Heidempergher, Agronomist; Alberto Verderio, corn-cultivation specialist


Technical specifications


Size of the field: 360 square meters divided into two parts 

Basic module: wooden bed with sides

Size of basic module: 80 x 120 x h 50 cm

Number of beds: 231, of which 191 sown with corn and 40 with garden plants 

Weight of each module with earth: 300 kg approx.

Total number of corn plants: 1,500

Irrigation system: micro-irrigation 


Other activities and events

conception, organization and co-ordination: A4A Rivolta Savioni Architetti, Milan


     

The A4A Rivolta Savioni Architetti studio was founded in Milan in 1999 by three architects, Chiara Monti, Giovanni Rivolta and Nicoletta Savioni, and is specialized in architecture, interior design and projects on various scales in Italy and abroad.

It works for public concerns and private companies and has made a name for itself as a consultant, working with other architectural studies on composite projects.    

 

In 2002 it set up A4Adesign, a parallel company for sustainable design, that creates installations and scenic designs for commercial and display areas as well as for adult and junior socialization.  All in recycled and recyclable cardboard, which is at the core of its cultural and environmental commitment.

- 30 -


Media contact
  • A4A Rivolta Savioni Architetti
  • Paola Pescetelli
  • press@a4a.it
  • +39 02 454 77928
Press kit | 1175-01 - Press release | A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti - Landscape Architecture - quantomais, ExpoGate - Photo credit: Francesco Gusella
quantomais, ExpoGate
Photo credit: Francesco Gusella
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Press kit | 1175-01 - Press release | A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti - Landscape Architecture - quantomais, ExpoGate - Photo credit: Francesco Gusella
quantomais, ExpoGate
Photo credit: Francesco Gusella
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Press kit | 1175-01 - Press release | A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti - Landscape Architecture - quantomais, ExpoGate - Photo credit: Francesco Gusella
quantomais, ExpoGate
Photo credit: Francesco Gusella
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Press kit | 1175-01 - Press release | A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti - Landscape Architecture - quantomais, ExpoGate - Photo credit: Ugo Dalla Porta
quantomais, ExpoGate
Photo credit: Ugo Dalla Porta
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Press kit | 1175-01 - Press release | A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti - Landscape Architecture - quantomais, ExpoGate - Photo credit: Francesco Gusella
quantomais, ExpoGate
Photo credit: Francesco Gusella
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High-resolution image
12.91 x 8.64
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Press kit | 1175-01 - Press release | A pop-up field in the centre of the city - A4A Rivolta Savioni Architetti - Landscape Architecture - quantomais, ExpoGate - Photo credit: Francesco Gusella
quantomais, ExpoGate
Photo credit: Francesco Gusella
Download
High-resolution image
12.91 x 8.64
300dpi