H launched its newest, the Loom Collection at Designjuction during The London Design Festival 2014. The Loom Collection is a distinctive seating range inspired by a manual belt-making loom, typical to the city of Oaxaca, Mexico.
The seating collection consists of the Loom Chair and Loom Stool. Both starting with a wooden structure available in a choice of solid natural woods and paying homage to the ancient folk art of Mexican weaving; taking threads of strong elastic polyester woven cord, stretched to create the seating area and back rest, providing a very comfortable seating experience.
Surprisingly light and portable, still very resistant, the Loom Collection is comfortable, practical and elegant, it makes the perfect dining, meeting room, or occasional chair.
The Loom Chair has a very specific inspiration - a small manual belt-making loom from the city of
Oaxaca, Mexico. Threads of strong elastic polyester
woven cord are stretched to create the seating area and back rest, providing a very comfortable seating experience. Each particular thread is an independent element from beginning to end - by selecting different thread colours, totally different looks and patterns are possible.
The chair’s frame is available in a choice of natural
woods. It is made with the utmost care and precision, where each element of the deceptively simple wooden structure has been carved by a computer-controlled CNC machine, for a super accurate finish. The chairs are sanded and finished by hand, a process that takes around a day for two people. Because of the combination of materials, the Loom Chair remains surprisingly light and portable, still very resistant. Comfortable, practical and elegant, it makes the perfect dining, meeting room, or occasional chair.
The four-legged Loom Stool pays homage to
the ancient folk art of Mexican weaving. It’s an
expression of the simple beams of a rudimentary
loom and the journey of the individual threads,
which come together to create texture, pattern and
Threads of strong elastic polyester woven cord are
stretched to create the seating area, providing a
very comfortable seating experience. The Loom
Stool has been precisely carved by a computer controlled CNC machine and then carefully sanded
and finished by hand. The stool´s frame is available in a choice of natural woods and eight different woven cords, that can be specified to create different patterns and effects. Light, portable, resistant and versatile, the Loom Stool can be used as an occasional stool or footrest.
H offers a bespoke service, so clients can order the piece in different sizes and customised finishes.
H conceives and creates meaningful pieces for discerning clients. London based, but with Mexican origins and a global outlook, the company embraces contrasts and celebrate differences, bringing together beautifully crafted collections that get better
with time and make people’s lives richer.
H launched its first three collections designed by Hierve, at IMM Cologne Furniture Fair 2014, and unveiled its latest, the Loom Collection at The London Design Festival, following its debut US appearance at ICFF New York earlier this year.
Notes to Editors:
The Loom Collection and the rest of our product range is available in our recently launched
Online Shop at www.hfurniture.co
For high resolution images or further information please contact:
Elizabeth Encinas, PR Manager
Call +44 7427 665 810