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Press Kit
| no: 1539-01
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Press kit - Press release - Loom Collection by H: Inspired by Mexican Tradition - H
A v2com exclusive

Loom Collection by H: Inspired by Mexican Tradition

London, United Kingdom

H

London, United Kingdom, 2014-11-20 -

H launched its newest, the Loom Collection at Designjuction during The London Design Festival 2014. The Loom Collection is a distinctive seating range inspired by a manual belt-making loom, typical to the city of Oaxaca, Mexico.


The seating collection consists of the Loom Chair and Loom Stool. Both starting with a wooden structure available in a choice of solid natural woods and paying homage to the ancient folk art of Mexican weaving; taking threads of strong elastic polyester woven cord, stretched to create the seating area and back rest, providing a very comfortable seating experience. 


Surprisingly light and portable, still very resistant, the Loom Collection is comfortable, practical and elegant, it makes the perfect dining, meeting room, or occasional chair. 


Loom Chair

The Loom Chair has a very specific inspiration - a small manual belt-making loom from the city of

Oaxaca, Mexico. Threads of strong elastic polyester

woven cord are stretched to create the seating area and back rest, providing a very comfortable seating experience. Each particular thread is an independent element from beginning to end - by selecting different thread colours, totally different looks and patterns are possible.


The chair’s frame is available in a choice of natural

woods. It is made with the utmost care and precision, where each element of the deceptively simple wooden structure has been carved by a computer-controlled CNC machine, for a super accurate finish. The chairs are sanded and finished by hand, a process that takes around a day for two people. Because of the combination of materials, the Loom Chair remains surprisingly light and portable, still very resistant. Comfortable, practical and elegant, it makes the perfect dining, meeting room, or occasional chair.


Loom Stool

The four-legged Loom Stool pays homage to

the ancient folk art of Mexican weaving. It’s an

expression of the simple beams of a rudimentary

loom and the journey of the individual threads,

which come together to create texture, pattern and

strength.


Threads of strong elastic polyester woven cord are

stretched to create the seating area, providing a

very comfortable seating experience. The Loom

Stool has been precisely carved by a computer controlled CNC machine and then carefully sanded

and finished by hand. The stool´s frame is available in a choice of natural woods and eight different woven cords, that can be specified to create different patterns and effects. Light, portable, resistant and versatile, the Loom Stool can be used as an occasional stool or footrest.


H offers a bespoke service, so clients can order the piece in different sizes and customised finishes.


About H

H conceives and creates meaningful pieces for discerning clients. London based, but with Mexican origins and a global outlook, the company embraces contrasts and celebrate differences, bringing together beautifully crafted collections that get better

with time and make people’s lives richer.


H launched its first three collections designed by Hierve, at IMM Cologne Furniture Fair 2014, and unveiled its latest, the Loom Collection at The London Design Festival, following its debut US appearance at ICFF New York earlier this year.


Notes to Editors:

The Loom Collection and the rest of our product range is available in our recently launched

Online Shop at www.hfurniture.co


For high resolution images or further information please contact:

Elizabeth Encinas, PR Manager

Call +44 7427 665 810

Email elizabeth@hfurniture.co


- 30 -


Media contact
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design - Inspiration Image - Photo credit: H Furniture Ltd
Inspiration Image
Photo credit: H Furniture Ltd
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -  Loom Stool<br>H: 48cm; W: 52cm; D: 45cm<br>Oak, Black and White Cords<br>Designer: Hierve - Photo credit: Peter Guenzel
Loom Stool
H: 48cm; W: 52cm; D: 45cm
Oak, Black and White Cords
Designer: Hierve
Photo credit: Peter Guenzel
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20.26 x 14.27
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -  Loom Stool<br>H: 48cm; W: 52cm; D: 45cm<br>Oak, Black Cords<br>Designer: Hierve&nbsp; - Photo credit: Peter Guenzel
Loom Stool
H: 48cm; W: 52cm; D: 45cm
Oak, Black Cords
Designer: Hierve 
Photo credit: Peter Guenzel
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Very High-resolution image
20.26 x 14.27
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -   Loom Stool<br>H: 48cm; W: 52cm; D: 45cm<br>Oak, Black and White Cords<br>Designer: Hierve - Photo credit: Peter Guenzel
Loom Stool
H: 48cm; W: 52cm; D: 45cm
Oak, Black and White Cords
Designer: Hierve
Photo credit: Peter Guenzel
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Very High-resolution image
19.2 x 12.8
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -  Loom Chair<br>H: 78cm; W: 52cm; D: 55cm<br>Walnut, Black Cords<br>Designer: Hierve  - Photo credit:  Peter Guenzel
Loom Chair
H: 78cm; W: 52cm; D: 55cm
Walnut, Black Cords
Designer: Hierve
Photo credit: Peter Guenzel
Download
Very High-resolution image
20.26 x 14.27
300dpi
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -  Loom Chair<br>H: 78cm; W: 52cm; D: 55cm<br>Walnut, Black Cords<br>Designer: Hierve - Photo credit: Peter Guenzel
Loom Chair
H: 78cm; W: 52cm; D: 55cm
Walnut, Black Cords
Designer: Hierve
Photo credit: Peter Guenzel
Download
Very High-resolution image
20.26 x 14.27
300dpi
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -  Loom Chair<br>H: 78cm; W: 52cm; D: 55cm<br>Oak, White Cords<br>Designer: Hierve - Photo credit: Peter Guenzel
Loom Chair
H: 78cm; W: 52cm; D: 55cm
Oak, White Cords
Designer: Hierve
Photo credit: Peter Guenzel
Download
Very High-resolution image
20.26 x 14.27
300dpi
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -  Loom Chair<br>H: 78cm; W: 52cm; D: 55cm<br>Walnut, Black and White Cords<br>Designer: Hierve - Photo credit: Peter Guenzel
Loom Chair
H: 78cm; W: 52cm; D: 55cm
Walnut, Black and White Cords
Designer: Hierve
Photo credit: Peter Guenzel
Download
Very High-resolution image
12.8 x 19.2
300dpi
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -   Loom Chair<br>H: 78cm; W: 52cm; D: 55cm<br>Walnut, Black Cords<br>Designer: Hierve - Photo credit: Peter Guenzel
Loom Chair
H: 78cm; W: 52cm; D: 55cm
Walnut, Black Cords
Designer: Hierve
Photo credit: Peter Guenzel
Download
Very High-resolution image
12.8 x 19.2
300dpi
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -   Loom Chair<br>H: 78cm; W: 52cm; D: 55cm<br>Oak,White Cords<br>Designer: Hierve  - Photo credit: Peter Guenzel
Loom Chair
H: 78cm; W: 52cm; D: 55cm
Oak,White Cords
Designer: Hierve
Photo credit: Peter Guenzel
Download
Very High-resolution image
12.8 x 19.2
300dpi
Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design -   Loom Collection<br>Designer: Hierve   - Photo credit: Peter Guenzel
Loom Collection
Designer: Hierve
Photo credit: Peter Guenzel
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19.2 x 13.52
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design - Loom Collection Manufacturing Process - Photo credit: H Furniture Ltd
Loom Collection Manufacturing Process
Photo credit: H Furniture Ltd
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design - Loom Collection Manufacturing Process - Photo credit: H Furniture Ltd
Loom Collection Manufacturing Process
Photo credit: H Furniture Ltd
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Very High-resolution image
20.0 x 11.25
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design - Loom Collection Manufacturing Process - Photo credit:  H Furniture Ltd
Loom Collection Manufacturing Process
Photo credit: H Furniture Ltd
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Very High-resolution image
20.0 x 11.25
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Press kit | 1539-01 - Press release | Loom Collection by H: Inspired by Mexican Tradition - H - Industrial Design - Loom Collection Manufacturing Process<br> - Photo credit: H Furniture Ltd
Loom Collection Manufacturing Process
Photo credit: H Furniture Ltd
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