WantedDesign, the platform dedicated to promoting design in the U.S. and abroad, today announced its Fifth Anniversary NYCxDESIGN programming for both Manhattan and Brooklyn.
Founded in 2011 by Odile Hainaut and Claire Pijoulat, WantedDesign Manhattan, at the Terminal Stores landmark building in West Chelsea, will continue to host the Launch Pad and Conversation Series (among other panels) and more than 100+ exhibitors, one third of them U.S. based. The new WantedDesign Brooklyn platform at Industry City in Sunset Park will present large-scale installations, the Parsons Festival, the Design Schools Workshop, a pop-up store, a Design Forum, and other initiatives, more below.
Press room access:
username: press; password: wanted2015
WANTEDDESIGN MANHATTAN VISITOR INFORMATION - MAY 15-18
Address: Terminal Stores, 269 11th Avenue, New York, NY
Friday, May 15
• Starting 12pm — Bloggers “First Look” and press preview
• Starting 4pm — VIP interior designers preview
• 7pm–10pm — VIP Fifth Anniversary opening night celebration (by
invitation only) Saturday/Sunday, May 16/17
• 10am–7pm — Open to trade (free access/registration required) and the general public ($20 online, $25 at the door)
Monday, May 18
• 10am–7pm — Trade only
Complimentary shuttle service will be offered between WantedDesign Manhattan and WantedDesign Brooklyn from 11am to 7pm, departing every hour from both locations.
Complimentary shuttle service will be offered between the Soho Design District and WantedDesign Manhattan from 11am to 7pm, check website for hours.
Transportation: Subway line C/23rd street stop and line 1/28th street stop.
WantedDesign is evolving as a strong platform for designers to connect with manufacturers and buyers, and a forum and destination for creating dialogues between the international and U.S. design communities.
This year, in addition to a large representation of U.S.-based design companies, from up and coming Brooklyn-based designers like Token or Design Within Reach (who just launched a new collection by the duo Risom/Hardy), WantedDesign is hosting international design pavilions showcasing young designers and more established companies that give us a glimpse into the future of design. We’re also excited about our Italian presence with the Diesel Living space presenting for the fist time together in the U.S., Moroso, Foscarini, Scavolini, and Seletti.
We have been partnering with Raison Pure NYC to build our branding for 5 years and on the night of the opening, we will celebrate our anniversary by bringing it to life thanks to Visual Magnetics’ dynamic space.
As we continue to help strengthen the relationship between America and abroad, we’re very proud of how far we’ve come these past 5 years in helping the design industry grow.
Design Within Reach, David Trubridge, Urbancase
Detroit Made, Waterworks, Menu
Diesel Living, Alpi x Parsons
International pavilions: Argentine Design Pavilion, Design Week Mexico, Interiors from Spain,
Irish Design 2015, Norway, Calm Cool Collected,
Inside Out Polish Graphic Design Culture.pl,
Tokyo Design Week
25 designers and their market ready prototypes will aim to catch the eye of manufacturers interested in producing their design. Also, each will vie for a spot at WantedDesign 2016 and WestEdge Design Fair (October 2016, Los Angeles, CA). The Jury includes Jaime Derringer, Founder and Executive Editor of Design Milk; Marva Griffin Wilshire, Salone del Mobile, Milano, Founder and Curator Salone Satellite, International Press Director; Noah Schwartz, Senior Buyer, Design Within Reach; Giulio Cappellini; and Greg Keffer, Rockwell Group Principal. This program is supported by Design Milk.
This year, a large pop-up store at the entrance of The Tunnel will offer a selection of objects made in the Americas, including a WantedDesign curated section, a selection of independent and emerging jewelry designers who make architectural, high-quality, handmade adornments presented by Adorn Milk, products from Mexico selected by Design Week Mexico, and a book store by Printed Leaf Press.
American Design Honors
WantedDesign, along with long time supporter of American design, Bernhardt Design, will be announcing and presenting the first ever recipient of the American Design Honors.
The WantedDesign Conversation Series
This is a three-day platform and dialogue, co-presented by Metropolis Magazine and hosted in the Conversation Room at Grimshaw.
In addition to the Conversation Series, WantedDesign will host panels and presentations covering diverse design topics from hospitality design with Louise Vongerichten, to graphic design with Ellen Lupton, and a craft masters presentation with Jean-Paul Viollet, to lighting innovation with Jake Dyson.
WANTEDDESIGN BROOKLYN VISITOR INFORMATION - MAY 9-19
Address: Industry City, 274 36th Street, Brooklyn, NY 11232
Transportation: Subway lines N, R and D, 36th street stop
Complimentary shuttle service between WantedDesign Brooklyn, BKLYN DESIGNS and Brooklyn Museum will be offered Saturday, May 9 and Sunday, May 10, from 11am to 6pm.
Complimentary shuttle service between WantedDesign Manhattan and WantedDesign Brooklyn will be offered Friday/Saturday/Sunday/Monday May 15-18; departs every hour from each location
WantedDesign Brooklyn will be open to the public and trade (no entrance fee):
May 9 — NYCxDESIGN opening celebration (6pm-7pm press preview, 7pm- 11pm party-invitation only)
May 9-10 —open from 11am to 6pm
May 14-19 —open from 11am to 6pm
For its Fifth Anniversary, WantedDesign co-founders, Odile Hainaut and Claire Pijoulat, expand their vision to Brooklyn, with the launch of a second platform – WantedDesign Brooklyn. This new location, located at Industry City in Sunset Park, Brooklyn, will be a main destination and place to connect during the entire duration of NYCxDESIGN (May 9-19).
Industry City, a bustling “maker” community is poised to become the next big design destination, a true creative hub in Brooklyn. WantedDesign Brooklyn will offer exhibitions and an inspiring program, focusing on design education, experimentation, and the maker’s process. It will also be the meeting point for national and international festivals and design week organizations.
Thanks to partnerships with various local organizations, including the Brooklyn Museum, Pratt Center and The Municipal Art Society of New York, visitors will be inspired by large multidisciplinary exhibitions, celebrate design, visit local factories and design studios, discover young talents with the Design Schools Workshop, and shop at the curated pop up store.
NYCxDESIGN Opening Night
WantedDesign has been a strong supporter of NYCxDESIGN since its debut three years ago and is committed to making New York a design destination while strengthening the community here at home. To show unity and support, the opening party for NYCxDESIGN will take place at Industry City and be co- hosted by WantedDesign and the main design organizations part of NYCxDESIGN including NYC & Company, ICFF, Collective Design, Brooklyn Chamber of Commerce, The Dutch Consulate, Museum of Arts and Design (MAD) Museum, Cooper Hewitt and the Brooklyn Museum.
Saturday, May 9th — 6-7pm press preview, 7pm-11pm celebration
Includes panel discussions, workshops, guided studio & factory tours and open studios.
Notable Exhibitions and Installations
WantedDesign will be hosting the Parsons Festival at Industry City. Established to showcase the creativity, innovation, and scholarship of Parsons students in a diverse range of disciplines, the Parsons Festival offers an array of exciting thesis exhibitions, presentations, installations, workshops, symposia, gallery openings, and special events. Parsons Festival 2015 continues a tradition of presenting our students' visual work and the depth of their learning, but it also highlights the collaborative, cross-disciplinary interaction and social engagement that characterize our programs. The 2015 festival lineup represents the breadth of Parsons graduate, undergraduate, and pre-college offerings in architecture, art and design history and theory, communication and graphic design, design strategies and management, design and technology, fashion design, fine arts, interior design, integrated and trans-disciplinary design, lighting design, photography, product design, and urban design.
EPFL+ECAL Lab present Under Pressure - Designing Densified Wood - Soft to the touch, yet as hard and dense as precious tree species from the tropical rainforest, this wood surprisingly stems from fast growing spruce, easy to cultivate in our countries. The EPFL+ECAL Lab, an award winning Swiss laboratory exploring the potential of emerging technologies through design, is back in New York to present how the amazing scientific performance of densified wood can be turned into real objects. The exhibition at WantedDesign Brooklyn includes works from Paul Cocksedge, Chris Kabel, Normal Studio, Big-Game and Lea Longis.
Outside the Box in partnership with Toronto Design Offsite Festival
After its successful debut during the 2015 Toronto Design Offsite Festival (TO DO), “Outside the Box” 2.0 will be presented at Industry City during WantedDesign Brooklyn. Shipped across the country in Bankers boxes, the TO DO and WantedDesign will present 11 distinct national and international showcases at Industry City from May 9-19. Working with local correspondents, “Outside the Box” 2.0 will focus on the theme, “Delicious Design: L’Art De La Table”, from selected cities across Canada and the U.S. Displayed in an installation designed by Brooklyn based architect and designer Huy Bui, each box includes original works from local designers, reflecting the city and its particular resources and makers of each area. Canadian cities: Winnipeg, Montreal, Calgary, Toronto, Vancouver; U.S. cities: Austin, Chicago, Detroit, Los Angeles, New York, Portland, Seattle.
DutchCultureUSA / Consulate General of the Netherlands in New York (photo above)
DutchCultureUSA, the division of the Kingdom of the Netherlands’ government that supports and promotes arts and culture from the Netherlands in the United States is pleased to support Tangible Twitter, an interactive installation at WantedDesign Brooklyn by Dutch multi- disciplinary design Studio FormNation.
The installation is meant as a standalone, interactive project that highlights the best that Dutch design has to offer, but will also be a gathering place for visitors, and a place where DutchCultureUSA will highlight and disseminate information about all the Dutch design projects that will be taking place throughout New York City during NYCxDESIGN 2015.
And the International and U.S. Design Fair Kiosk:
A place to discover international design fairs, visit this booth to find out more about Design Week Mexico, DDAY’S (Paris), Belgrade Design Week, Tokyo Design Week, Detroit Design Festival, DesignPhiladelphia and more...
Industry City Courtyard
Outdoor art installations featuring large scale paintings (using paint and
spray-paint) presented by artists: Michelle Weinberg, Pryor Callaway,
Leo Castaneda, Juan Travieso.
WorkOf will present an exclusive color-way from Flavor Paper’s
newest Warhol collection.
Pillow Culture: “Not too hard, not too soft - just right” - an installation
that provides visitors with a place to relax in the former loading dock turned courtyard.
WantedDesign Design Schools Workshop – Theme “Design Forever”
While giving the design community a chance to observe the creative process, the Design Schools Workshop, a WantedDesign signature program, invites students to think about the lives of objects. In other words, to design with the idea that what is being made will last forever.
Led by Centro Design School from Mexico City and with Art Center College for Design, Pasadena, and Savannah College of Art and Design, the workshop culminates with a judging panel (taking place at WantedDesign Manhattan) on Monday, May 18 where the students will present their final concepts to a jury of professionals including, Allan Chochinov, Chair, SVA-NYC MFA Products of Design and Editor-at-Large, Core77; Daniela Coletta USM CEO US; Davide Mariani, Alcantara Chief Designer; David Trubridge, designer; and Jeremy Brazeal, Creative Director at LEGO Group.
Presenting sponsor: USM
Media Partner: Core77
Additional support from Visual Magnetics
Design Forum (Tuesday, May 19) - 9:30am - 12:30pm
The Design Forum at Industry City will close the 12 days of the NYCxDESIGN celebration and WantedDesign Brooklyn. Open to the public, this program will focus on design education and new challenges in educating design students, in the U.S. and abroad, with presentations and panel discussions bringing together design educators, design students and key design industry representatives from around the world.
Guest speakers will include LEGO Group Creative Director Jeremy Brazeal; Professor and Chair, Industrial Design Program School of Design, CIAS, RIT, Josh Owen; Executive Dean Parsons The New School for Design Joel Towers; Centro Mexico Industrial Design Dept Sebastian Ocampo.
WantedDesign is a proud and active partner of NYCxDESIGN. Thank you to all our sponsors and partners.
Raison Pure NYC: WantedDesign is proud to partner with Raison Pure NYC to create and implement the strong identity of our event since year one. The firm is one of the world's leading branding, packaging and product design agencies working with premium and luxury brands. Comprised of 45 creative and passionate designers, strategists and branding experts, RPNYC is firmly dedicated to helping brands engage, inspire and delight their audiences through design and experiences. With a history and heritage of creating some of the world's most iconic brands and expressions, clients worldwide value RPNYC as a dedicated, visionary strategic creative partner. raisonpurenyc.com
Visual Magnetics: Visual Magnetics Dynamic Spaces® collection of printable, magnetic materials unleashes transformative design power, making it possible to mix finishes, and change patterns, colors and the functionality of a wall in seconds. Featuring a portfolio of over 20 different eco-friendly finishes, including dry erase, post-consumer fabrics, compressed wood veneers, chalkboard and more, these versatile magnetic materials change spaces into interactive, tactile environments. As a sponsor of the WantedDesign Design Schools Workshop 2015 and WantedDesign Manhattan, Visual Magnetics will bring their revolutionary surface design for walls, 2 interactive installations and produce the WantedDesign signage.
A large-scale art installation featuring fashion-forward textile designer Dusen Dusen and a wall-to-wall magnetic dry erase brainstorming space for the Design School Workshop will be shown at WantedDesign Brooklyn. dynamicspaces.com
USM: Celebrating the 50th anniversary of USM Haller system, USM supports the future of design at WantedDesign in presenting the 2015 Design Schools Workshop. Discover also at WantedDesign Manhattan a surprising installation to host WantedDesign pop-up store. Usm.com
Bernhardt Design: WantedDesign is proud to partner with long time supporter of American design, Bernhardt Design, as we announce the launch of the American Design Honors program. bernhardtdesign.com
Special thanks to Ikon photo + nudesignstudio who have been supporting us since the very first year in capturing the best moments of WantedDesign.
Entertainment and furniture sponsors: Grimshaw, Effeti Cucine, USM, Moooi, Smarin, HORM.it, Ligne Roset, Cappellini, DLV, David Trubridge, HBF Textiles, Kusmi/Løv Organic, La Colombe, Ketel One, George Dickel
Media Partners: Metropolis, Core77, Interior Design, Intramuros, Gray Magazine, Design Milk, Frame, The Architect’s Newspaper, Azure, Architonic, Archello.com, Modern Magazine, Surface Magazine, Intramuros, Glocal Magazine, Modenus/BlogTour
Museum and organization partners: Dering Hall, D’Days, Toronto Design Offsite Festival, Design Week Mexico, WestEdge Design Fair, Be Original Americas, IDSA, MAD Museum, Brooklyn Museum, Cooper-Hewitt, Domaine de Boisbuchet, Dotsandplanes, Pointed Leaf Press, v2com
Hotel Partners: Chambers Hotel, Hotel Americano, Yotel Hotel SPONSORS/PARTNERS (Brooklyn)
Industry City, DutchCultureUSA / Consulate General of the Netherlands in New York, Visual Magnetics, NBQ ProSpraypaint, RS Barcelona, Socius Entertainment and furniture sponsors: Flow Architech, Design Within Reach, USM, WorkOf, Stella Artois, Kusmi/Løv Organic
Media partners: Interior Design Magazine, Metropolis, Core77
Museum and organization partners: BKLYN DESIGNS, Brooklyn Museum, Brooklyn Chamber of Commerce, Pratt Center, Municipal Art Society of New York
With its marquee events during NYCxDESIGN in May, WantedDesign is a platform dedicated to promoting design and fostering the international creative community at large throughout the year. Founded in New York City in 2011 by Odile Hainaut and Claire Pijoulat, WantedDesign has established itself as a constant and staunch supporter of U.S. and international design via events, conversations, and partners and its yearly programming aims to nurture New York City’s design dialogue.WantedDesign’s original event location, the landmark Terminal Stores building on 11th Avenue in West Chelsea’s Historic District, has become a creative destination for the international design community in May, offering participants and visitors a unique and dynamic experience. The event also serves as a popular and inspiring meeting point for designers, manufacturers, buyers, distributors, craftsmen, students, design institutions, the press and all design lovers.
May 2015 marks the first year for WantedDesign’s new, second location: WantedDesign Brooklyn, at Industry City in Sunset Park. This strategic expansion reflects the growing importance of Brooklyn as a hub for multidisciplinary creative thinkers and makers. The May events will offer a 360-degree experience with innovative installations, memorable products, pop-up stores, interactive experiences, convivial lounges, thought-provoking student workshops, engaging discourse and more. WantedDesign is an active part of NYCxDESIGN and aims to showcase New York as a dynamic and unique design destination. For more information, please visit wanteddesignnyc.com
Event Producer: COEVENT LLC - 119 Fifth Avenue, New York, NY 10003
Co-Founders and Co-Directors: Odile Hainaut and Claire Pijoulat, firstname.lastname@example.org
Branding and graphic design: Raison Pure NYC
Logistics and production: Chrysanthemum Partners