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| no: 1048-02
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Press kit - Press release - 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong

3rd Uncle’s John Tong launches new design studio, +tongtong

Toronto, Canada

+tongtong


Toronto, Canada, 2012-11-28 - John Tong, formerly a founding principal of interior design firm 3rd Uncle Design, has officially announced the launch of his new design studio, +tongtong, which will focus on creating dynamic environments and objects in a wide variety of sectors. The fresh, energetic studio is already setting itself apart in several ways, including highly collaborative relationships with its clients that produce personal, unique results. “It’s about discovering,” says Tong.

“Getting underneath and into a person or brand or company and discovering what their being is all about.” The studio is pursuing connections with other innovative members of the local and global design scene, such as Toronto design studio Castor and Norway-based Saunders Architecture, to further that collaborative approach.

+tongtong merges product, interior and architectural design into a multidisciplinary practice where the whole of each project is greater then the sum of its parts. The inspiration can be drawn from anywhere – as exemplified by the video on +tongtong’s landing page, which features Tong wandering around the city collecting objects and then creating his studio name out of found objects at a restaurant table. “Having a sense of humour, having joy in the process and in the relationships. Creating the space to rediscover things for our clients,” says Tong. “That’s what +tongtong’s focus is all about.”

It’s also about using the concept of Serious Play as a way of re-thinking the traditional design process to develop a different perspective for each project and client. This is exemplified in the Dr. Mariano Elia Hands-On Centre at the Art Gallery of Ontario, in which Tong crafted a massive craft table inspired by Dim Sum restaurants and in a feature light installation at the award winning Cafe Belong at Toronto’s Evergreen Brick Works. Other recent projects include the Drake Hotel’s new Prince Edward County location called Drake Devonshire Inn, a collaboration with prefab home builder Meka World on a multi-location floating hotel concept, a commitment with architect Todd Saunders to develop projects in North America together, and several exciting new residential projects around Canada and the United States. “I want to be surprised about what comes around the corner,” says Tong. “That dialogue is what I’m looking for. I’m creating a hub that draws creativity and work to us.”

A founding member of design studio 3rd Uncle Design, which operated from 1993 until 2012, John Tong (B. Architecture from the University of Toronto 1992) was principal-in-charge on such internationally-acclaimed projects as MTV Canada, the Drake Hotel, W Hotel Hoboken, Lululemon, MAC Cosmetics, exhibits for the Bata Shoe Museum, Dove, IKEA, Audi Canada and the Interior Design Show and numerous residential projects in Toronto and abroad. He is also on the advisory board for Institute without Boundaries and the Board of Directors for the Theatre Centre in Toronto.

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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Pool House - started under 3rd Uncle recently completed by +tongtong - Photo credit: Colin Faulkner
Pool House - started under 3rd Uncle recently completed by +tongtong
Photo credit: Colin Faulkner
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - DX - POP UP Dining Experience for the Design Exchange re-launch - A collaboration between Castor, Chef Matthew Matheson +tongtong. +tongtong designed the table top - Photo credit: +tongtong
DX - POP UP Dining Experience for the Design Exchange re-launch - A collaboration between Castor, Chef Matthew Matheson +tongtong. +tongtong designed the table top
Photo credit: +tongtong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - DX - POP UP Dining Experience for the Design Exchange re-launch - A collaboration between Castor, Chef Matthew Matheson +tongtong. +tongtong designed the table top - Photo credit: +tongtong
DX - POP UP Dining Experience for the Design Exchange re-launch - A collaboration between Castor, Chef Matthew Matheson +tongtong. +tongtong designed the table top
Photo credit: +tongtong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - DX - IKEA Hack For the DX Fundraising Auktion "Pinata ". +tongtong came up with the idea of a Papier Maché Pinata filled with IKEA products. - Photo credit: +tongtong
DX - IKEA Hack For the DX Fundraising Auktion "Pinata ". +tongtong came up with the idea of a Papier Maché Pinata filled with IKEA products.
Photo credit: +tongtong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - 
Cafe Belong - Won Best of Canada's Award by the Canadian Interior's Magazine<br>Lead designer John Tong with 3rd Uncle
 - Photo credit: Tom Arban
Cafe Belong - Won Best of Canada's Award by the Canadian Interior's Magazine
Lead designer John Tong with 3rd Uncle
Photo credit: Tom Arban
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Cafe Belong - Won Best of Canada's Award by the Canadian Interior's Magazine<br>Lead designer John Tong with 3rd Uncle
Cafe Belong - Won Best of Canada's Award by the Canadian Interior's Magazine
Lead designer John Tong with 3rd Uncle
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Cafe Belong - Won Best of Canada's Award by the Canadian Interior's Magazine<br>Lead designer John Tong with 3rd Uncle - Photo credit: Tom Arban
Cafe Belong - Won Best of Canada's Award by the Canadian Interior's Magazine
Lead designer John Tong with 3rd Uncle
Photo credit: Tom Arban
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - W Hotel Hoboken - Lead Designer John Tong with 3rd Uncle Design - Photo credit: John Tong
W Hotel Hoboken - Lead Designer John Tong with 3rd Uncle Design
Photo credit: John Tong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - W Hotel Hoboken - Lead Designer John Tong with 3rd Uncle Design - Photo credit: John Tong
W Hotel Hoboken - Lead Designer John Tong with 3rd Uncle Design
Photo credit: John Tong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Drake Hotel Toronto - Lead Designer John Tong with 3rd Uncle Design - Photo credit: George Whiteside
Drake Hotel Toronto - Lead Designer John Tong with 3rd Uncle Design
Photo credit: George Whiteside
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design - Photo credit: George Whiteside
Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design
Photo credit: George Whiteside
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopak
Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopak
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopak
Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopak
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design - Photo credit: George Whiteside
Drake Hotel Toronto - lead Designer John Tong with 3rd Uncle Design
Photo credit: George Whiteside
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Dove Unilever Exhibit - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopac
Dove Unilever Exhibit - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopac
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Dove Unilever Exhibit - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopac
Dove Unilever Exhibit - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopac
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Lileo Store - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopac
Lileo Store - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopac
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Lileo Store - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopac
Lileo Store - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopac
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Sprung Ottomans - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Lisa Mann
Sprung Ottomans - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Lisa Mann
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Audi Canada / Lowe Roche - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Mario miotti
Audi Canada / Lowe Roche - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Mario miotti
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - MAC Cosmetics office - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopak
MAC Cosmetics office - Lead Designer John Tong with 3rd Uncle Design
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - MAC Cosmetics office - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopak
MAC Cosmetics office - Lead Designer John Tong with 3rd Uncle Design
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Palmer Jarvis DDB - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopak
Palmer Jarvis DDB - Lead Designer John Tong with 3rd Uncle Design
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Palmer Jarvis DDB - Lead Designer John Tong with 3rd Uncle Design - Photo credit: Andrej Kopak
Palmer Jarvis DDB - Lead Designer John Tong with 3rd Uncle Design
Photo credit: Andrej Kopak
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Ella and Elliot - Lead Designer John Tong with 3rd Uncle Design - Photo credit: +tongtong
Ella and Elliot - Lead Designer John Tong with 3rd Uncle Design
Photo credit: +tongtong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Drake Hotel’s new Prince Edward County location called Drake Devonshire - Started under 3rd Uncle Design completion +tongtong Spring 2013 - Photo credit: +tongtong
Drake Hotel’s new Prince Edward County location called Drake Devonshire - Started under 3rd Uncle Design completion +tongtong Spring 2013
Photo credit: +tongtong
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Press kit | 1048-02 - Press release | 3rd Uncle’s John Tong launches new design studio, +tongtong - +tongtong - Event + Exhibition - Uxbridge house started under 3rd Uncle. completion +tongtong Spring 2013 - Photo credit: +tongtong
Uxbridge house started under 3rd Uncle. completion +tongtong Spring 2013
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