1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Create your media account
Take advantage of free and secure access to easily and quickly download online press kits to create your articles.

Distribute a press kit
Media Sign in
Press Kit
| no: 920-01
Press kits are only available
for download by media.
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials

High-resolution images for individual download
Download low-resolution images
Media contact
Flag black
Press kit - Press release - De Farine & D’eau Fraîche - Surface3

De Farine & D’eau Fraîche

Montreal, Canada


Laureate Grands Prix du Design
Commercial – Food Section Café

Montreal, Canada, 2012-03-05 - De Farine & D'eau Fraîche is a pastry boutique, whose concept is founded on love, naiveté, and escapism. In designing the space, Surface3 sought to capture the essence of pastries and the way we enjoy them in a way that is simple, magical and lasting; from the exchange of pastries as a ritual signifying love and friendship, to the pleasure inherent in simple indulgence.

Surface3 developed the brand strategy, the visual identity and the interior design of the boutique. Hanging sculptural lights and custom made furniture finished in dark wood give the feeling that one is in an enchanted forest. The arrangement of space and the many surprising fine details blend with the pastry creations to tell a unique story that is intended to inspire and awaken the youthfulness and magic in everyone.

SURFACE3 is a design office.
We design everything from brand identities to products and interiors. And in the process set out to generate new ideas that break the conventions that shape the everyday. We explore the intersection between business, technology, and culture in an approach to generate concepts that enhance everyday experiences.

305 Bellechasse East # 208, Montreal, QC, H2S 1W9 +1.514.270.8284

Official name of the project: De Farine et d’eau fraîche
Location: 1701 rue Amherst, Montreal, QC, H2L 3L4
Client: De Farine et d’eau fraîche
Designers: SURFACE3
Design team: Jason Shatilla and Carla El-Samra
Surface: +/- 1700 square feet
Project end date: Janvier 2011
Vladimir Antaki
- 30 -