EN | FR
  1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Journalists! Take advantage of free access to press kits to easily download high resolution images.


Professionals! Join an influential network, get international media coverage and improve your reputation.


We are sociable!


Subscribe
to our newsletter.



Press Kit
| no: 2264-02
Press kits are only available
for download by media.
Terms
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials


High-resolution images for individual download
Download low-resolution images


Flag black
Press kit - Press release - Magmode of Hangzhou Kerry Center Store - RIGI Design
A v2com exclusive

Magmode of Hangzhou Kerry Center Store

Hangzhou Shi, China

RIGI Design

A Readable Store - Magmode


Hangzhou Shi, China, 2017-04-18 -

There are many ways to express a brand; It could be a monotonous expression, or a diversified presentation. It is similar to magazine in this regard. A magazine has an unified tonality and values, it starts contact with readers through different contents, but a brand connects to clients through different products. It's logicality, upgrade ability, and continuity have something in common.

Magmode is a brand that combines works of many designers, thus a unified concept is needed to express the logicality of the whole brand. In the design of Magmode, RIGI hopes to build a new concept in the terminal: a three-dimensional magazine, a readable store.

RIGI defines different areas of the space as different sectors of a magazine. The shop signage is the cover of a brand, and there is a content of the newest seasonal designs at the entrance. Every display area is defined as different pages, which presents different contents in the space just like a magazine does. The concept of regular updates could be seen everywhere. The background wall of the brand is defined as brief seasonal introduction of the magazine. The whole design forms a unified concept; a unified multi-element.

The most important thing is that the space accurately expresses the tonality and concept of the brand. In RIGI's concept, space should have diversified communication with people, updated contents provides more possibilities to the space and people's experience.

Since opening, magmode of Hangzhou Kerry Center store has received great attention from consumers, and it has been a hot topic in public communication.

Against the current situation of overall downturn environment for physical stores in recent years, magmode of Hangzhou concept store is an exploration of China's future business model and a possibility of cultural lifestyle in China's future business development by RIGI and magmode.

A three-dimensional magazine! A living, breathing store!


Data Sheet

Project Name: Magmode of Hangzhou Kerry Center store

Type: retail

Design company: RIGI Design (www.rigi-design.com)

Chief Designer: Liu Kai

Area: 600㎡

Location: Hangzhou China

Design Time: 2016.10

Built Time: 2016.12

Photographer: James Chan


About RIGI Design

RIGI Design is a comprehensive design team consisting of young designers. The scales of RIGI’s works vary from millimeter to kilometer, and the fields cover brand, space, vision, and product design. As one of the most creative design team in China, RIGI alway insists our unique design languages and design philosophy; concerns about the behaviors and experiences, which changes with the spirit of times, commercial trends and lifestyles; cares about the relationship between people and life, and tries to convey our design insight into our works.


RIGI focuses on the creative design and blending of brand, space, vision and living places. In RIGI’s design, space and vision don’t appear simply in category; through logic analysis and carding, we take people’s true feelings as our design source; taking advantage of the combination of perceptual visual methods and space shapes, we form our distinct RIGI Style. With life terminal as the core, RIGI achieves the transformation of design philosophy and value through strategic scenario-based design method.

Better design, Better life, an interesting team designs for life.


Liu Kai

Founder of RIGI Design (www.rigi-design.com)

Liu Kai was born in Qingdao, China. He was graduated from Donghua University in Shanghai and his major was Environmental Art Design, and now he is a MA student supervisor of Donghua University. Liu Kai is the founder of RIGI Design, and Founder and Creative Director of an original fashion brand — L-HOUSE.


Through his concern about the spirit of times and lifestyles, Liu Kai creates a connection of the emotions and needs between design and users with the design philosophy of life terminal, and forms his unique design style combining the space and vision, and transforms the complete design insight into the design work.


Liu Kai has completed many successful creative works in brand design, space design, visual design, and product design. Many of his works have been widely published in internationally well-known design and life publications, and have also won many awards in famous design awards  from China and abroad.

- 30 -


Media contact
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  exhibition space showing the main theme  - Photo credit: Photography: Shao Feng
exhibition space showing the main theme
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  different sections in a unified multi-element  - Photo credit:  Photography: Shao Feng
different sections in a unified multi-element
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design - The presentation mode of combined goods - Photo credit: Photography: Shao Feng
The presentation mode of combined goods
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  grocery space  - Photo credit: Photography: Shao Feng
grocery space
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  space selling only one book  - Photo credit: Photography: Shao Feng
space selling only one book
Photo credit: Photography: Shao Feng
Download
High-resolution image
12.85 x 8.57
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  space selling only one book  - Photo credit: Photography: Shao Feng
space selling only one book
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design - The diversified way of life - Photo credit: Photography: Shao Feng
The diversified way of life
Photo credit: Photography: Shao Feng
Download
High-resolution image
13.87 x 9.25
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  counter with stairs  - Photo credit:  Photography: Shao Feng
counter with stairs
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.12
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design - The diversified way of life - Photo credit: Photography: Shao Feng
The diversified way of life
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design - Aisle - Photo credit: Photography: Shao Feng
Aisle
Photo credit: Photography: Shao Feng
Download
High-resolution image
14.13 x 9.42
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  staircase decorated with geometric wall lights  - Photo credit: Photography: Shao Feng
staircase decorated with geometric wall lights
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi
Press kit | 2264-02 - Press release | Magmode of Hangzhou Kerry Center Store - RIGI Design - Commercial Interior Design -  entrance with contents  - Photo credit: Photography: Shao Feng
entrance with contents
Photo credit: Photography: Shao Feng
Download
High-resolution image
16.67 x 11.11
300dpi