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| no: 1969-01
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Press kit - Press release - « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC

« ÊTRE AVEC TOI », the latest purely artistic Montreal restaurant

Montréal, Canada

MASSIVart, SID LEE Architecture, Hotel W, BPC

Culinary and visual creativity, Être avec toi gathers art, design and fine food.


Montréal, Canada, 2015-12-02 -

« Être avec toi » is the result of a joint work between MASSIVart, W Montréal, BPC, SID LEE Architecture and Ivanhoé Cambridge. This unique restaurant, placed on the W ground floor, mixes art and lifestyle. Ê.a.t (Être Avec Toi) blurs the boundaries of art access by offering its clients art right on their table. Halfway between a gallery and a restaurant, the pieces become furniture and waiters become artistic mediators. The ê.a.t waiting staff has been trained to answer the clients’ questions on the artistic content.

 

MASSIVart signs a 100% Montrealer artistic direction


The artistic integration from MASSIVart under Arthur Gaillard’s curation celebrates the Montreal diversity through tailor made pieces by Montreal artists only, whether they are settled or growing. From the tables (by Jason Wasserman) to the murals (by WIA & Stikki Peaches), through booths (Jason Cantoro), to the windows (Scaner), the artists literally took visual control of the place. An undeniable reflect of the Montreal culture, its symbols, its history and its countless murals. The concept goes beyond art curation: from Decembre 2nd to February 19th, Alan Ganev, Botkin, Bonar and Labrona will conceive – sometimes together – paintings right in front of the clients.


LIVE PERFORMANCES


December 3: Ganev

December 10: Bonar, Labrona

December 17: Ganev, Labrona

December 18: Botkin, Labrona

January 8: Ganev, Bonar

January 12: Botkin

January 21: Botkin, Bonar

February 4: Botkin, Bonar

February 19: Ganev, Botkin

  

"With this project, we can really see the value creation that artists bring to a company like W and, through live performances and the finest ambiance, to its clients." – Philippe Demers, Chief Executive Officer of MASSIVart and Founder of Chromatic Festival

 

Être avec toi for culinary masterpieces


The new-york chef Alan Ashkinaze takes control of the ê.a.t furnaces after running the Waldorf Astoria kitchens. Sébastien Giannini, who can boast about his past as executive chef at the Fairmont Queen Elizabeth hotel and Le Méridien hotel in Nice, comes along as executive chef. Meals can be prepared right in front of clients with the moving side table through the room, a selection of 200 international bottles will be available thanks to the Bar director Simon Faucher and New-York cocktails creator Eben Klemm.


About MASSIVart


MASSIVart is a creative agency intensifying the brands, companies and artists visibility by realizing both innovative and creative projects. MASSIVart’s magnitude is defined by unique content creation and event development, gathering companies, creators and public.


For every project, MASSIVart gathers the Montreal and international creative community, ensuring boundless fervor to creators and its clients.

- 30 -


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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art -  The entrance gathers Montreal hockey team legends by WIA and Stikki Peaches. Windows were customized by Scaner using Montreal emblem.  - Photo credit: Stéphane Brugger
The entrance gathers Montreal hockey team legends by WIA and Stikki Peaches. Windows were customized by Scaner using Montreal emblem.
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Entry sas by WIA and Stikki Peaches - Photo credit: Stéphane Brugger
Entry sas by WIA and Stikki Peaches
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Main dining room - Photo credit: Stéphane Brugger
Main dining room
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - One of Stikki Peaches favourite characters: GQ Starwars - Photo credit: Stéphane Brugger
One of Stikki Peaches favourite characters: GQ Starwars
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - "What if art ruled the world" is Stikki Peache's motto. He also uses his character bond batman or GQ Starwars. WIA is known for his maple syzzurp cans. - Photo credit: Stéphane Brugger
"What if art ruled the world" is Stikki Peache's motto. He also uses his character bond batman or GQ Starwars. WIA is known for his maple syzzurp cans.
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - As seen on the bar, Denis Coderre, Montréal's Mayor by Jason Wasserman. In the background Ludwig van Beethoven and a hockey player using Montreal's team colors by WIA and Stikki Peaches. - Photo credit: Stéphane Brugger
As seen on the bar, Denis Coderre, Montréal's Mayor by Jason Wasserman. In the background Ludwig van Beethoven and a hockey player using Montreal's team colors by WIA and Stikki Peaches.
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Fresco table made by Jason Wasserman. Murals by WIA and Stikki Peaches - Photo credit: Stéphane Brugger
Fresco table made by Jason Wasserman. Murals by WIA and Stikki Peaches
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Ludwig Van Beethoven by WIA and Stikki Peaches - Photo credit: Patricia Brochu
Ludwig Van Beethoven by WIA and Stikki Peaches
Photo credit: Patricia Brochu
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Murals by WIA and Stikki Peaches, table drawn by Jason Wasserman on a panorama of Montréal including its mayor, Denis Coderre. - Photo credit: Patricia Brochu
Murals by WIA and Stikki Peaches, table drawn by Jason Wasserman on a panorama of Montréal including its mayor, Denis Coderre.
Photo credit: Patricia Brochu
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Booths by Jason Cantoro, tables were made by Jason Wasserman - Photo credit: Stéphane Brugger
Booths by Jason Cantoro, tables were made by Jason Wasserman
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Booth by Jason Wasserman, creating a fictitious Montréal beer brand - Photo credit: Patricia Brochu
Booth by Jason Wasserman, creating a fictitious Montréal beer brand
Photo credit: Patricia Brochu
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Stikki Peaches and WIA took care of the bar and entrance - Photo credit: Stéphane Brugger
Stikki Peaches and WIA took care of the bar and entrance
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Bar frames were made by WIA and Stikki Peaches - Photo credit: Stéphane Brugger
Bar frames were made by WIA and Stikki Peaches
Photo credit: Stéphane Brugger
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Wolfgang Amadeus Mozart and James Dean by WIA and Stikki Peaches - Photo credit: Patricia Brochu
Wolfgang Amadeus Mozart and James Dean by WIA and Stikki Peaches
Photo credit: Patricia Brochu
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Press kit | 1969-01 - Press release | « ÊTRE AVEC TOI», the latest purely artistic Montreal restaurant - MASSIVart, SID LEE Architecture, Hotel W, BPC - Art - Sidewalk entrance, giving a massive contrast between the building and its neighborhood by WIA and Stikki Peaches - Photo credit: Patricia Brochu
Sidewalk entrance, giving a massive contrast between the building and its neighborhood by WIA and Stikki Peaches
Photo credit: Patricia Brochu
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