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Practical examples to better understand the factors that influence the impacts.
Case Studies
Case studies help to determine the variability of results according to certain news characteristics.

By observing the results obtained regarding the press kits distributed on v2com, we have been able to establish a correlation between certain key news factors and the media interest it generates.

Here are several examples that illustrate this trend.
Factors
Media interest – the number of downloads – may vary depending on factors such as:
  • The kind of news
  • Originality of the news item
  • Relevance and exclusivity of the item
  • Quality of press materials
  • Number of images
  • Media relations activities

Several other factors may affect results.
Typical cases
These typical cases illustrate average downloads based on different combinations of factors.


Inter or Pro package (at least 15 images)
At least one press release in English
Exceptional project with high-quality professional photographs
Supported by a solid media relations campaign
Project type: architecture, interior design, landscape architecture, urban design, competition
Average downloads: 40
Inter or Pro package (at least 15 images)
At least one press release in English
Project type: architecture, interior design, landscape architecture, urban design, competition
Average downloads: 20
Inter package (about 10 images)
At least one press release in English
Project type: architecture, interior design, landscape architecture, urban design, multimedia design, lighting design, product design, graphic design, fashion, industrial design, art, lifestyle
Average downloads: 10
Mini + package (maximum 5 images)
News or event
Average downloads: 5
Standard 896 01 02 sc v2com
Architecture
The Shanxi Grand Theater, in Taiyuan, China
Arte Charpentier Architectes

Online press kit: February 14, 2012
Distribution package: Pro
Number of images: 19
Language(s) of the press release: English / French

Media downloads: 27
Internationality of the media: United States, Russia, United Kingdom, Chile, Canada, China, France, Malaysia, United Arab Emirates, Romania, Netherlands, India, Poland, Portugal, Ecuador, Singapore, Israel, Spain, Czech Republic...

Standard 720 05 02 sc v2com
Architecture
La Luge, Canada
yh2

Online press kit: Septembre 12, 2012
Distribution package: Pro
Number of images: 41
Language(s) of the press release: English / French

Media downloads: 35
Internationality of the media: Serbia, Italy, United Kingdom, Canada, China, Chile, United States, France, Mexico, Sweden, Germany, Spain, Poland, Korea, Czech Republic, Switzerland, Bulgaria...

Standard 1101 01 02 sc v2com
Interior Design
Espace St-Denis, Canada
Anne Sophie Goneau

Online press kit: Novembre 13, 2013
Distribution package: Pro
Number of Images: 23
Language(s) of the press release: English

Media downloads: 32
Internationality of the media: Argentina, Canada, Spain, Czech Republic, Italy, Singapore, United States, Mexico, China, United Arab Emirates, Norway, United Kingdom, Poland, Greece, Colombia...

Standard 625 09 02 ph andredoyon
Interior Design
Penthouse Downtown Montreal, Canada
René Desjardins

Online press kit: Septembre 30, 2010
Distribution package: Pro
Number of Images: 18
Language(s) of the press release: English / French

Media downloads: 42
Internationality of the media: Canada, Romania, France, Egypt, Portugal, Malaysia, China, Mexico, Lithuania, Belgium, Ukraine, United States, Greece, Russia, Colombia, Jordan, Belgium, Serbia, Bulgaria, Sweden...

Standard 985 01 06 sc v2com
Art
Aérial, France
Baptiste Debombourg

Online press kit: May 8, 2012
Distribution package: Pro
Number of Images: 16
Language(s) of the press release: English / French

Media downloads: 13
Internationality of the media: Romania, Italy, Spain, Greece, Egypt, Canada, India, Puerto Rico, Korea, China, Germany...

Standard 1114 01 01 sc v2com
Art
From architecture to fashion in 8 seconds, United Kingdom
Nicolas Ruel Photographer

Online press kit: February 28, 2014
Distribution package: Pro
Number of Images: 15 images + 1 video
Language(s) of the press release: English / French

Media downloads: 22
Internationality of the media: United States, Poland, Brazil, Argentina, Ukraine, Latvia, Greece, Morocco, Germany, Spain, Italy, China, Portugal, United Kingdom, Israel...

Standard image casestudy
Competition
Announcements of the winners, Spain
WAF – World Architecture Festival

Online press kit: 2010 – 2013
Distribution package: Pro
Number of Images: 1 to 100
Language(s) of the press release: English

Media downloads: 186
Internationality of the media: France, Korea, China, Romania, United States, Italy, Serbia, Greece, Canada, China, United Kingdom, Hungary, Poland, Mexico, Spain, Bulgaria, Qatar, Latvia, Russia, Colombia, Israel, India, Germany, United Arab Emirates, Algeria, Switzerland, Czech Republic, Malaysia, Taiwan, Sweden, South Africa, Jordan, Singapore, Ukraine, Australia...

Standard 621 16 03 sc v2com
Lighting Design
Lightemotion illuminates The Ajax Experience, The Netherlands
Lightemotion

Online press kit: February 23, 2012
Distribution package: Pro
Number of Images: 24
Language(s) of the press release: English / French

Media downloads: 24
Internationality of the media: Poland, Romania, United States, Netherlands, China, United Kingdom, Australia, Canada, Spain, Korea...

Standard 583 08 01 sc v2com
Multimedia design
Luminothérapie in Quartier des spectacles (Montréal): unveiling of the 2013 - 2014 creations, Canada
Quartier des spectacles de Montréal

Online press kit: December 17, 2013
Distribution package: Inter
Number of Images: 14
Language(s) of the press release: English / French

Media downloads: 14
Internationality of the media: Italy, Canada, Argentina, China, France, Spain, Greece, Australia, Jordan...

Standard 1089 01 02 sc v2com
Multimedia design
The transformation of Los Angeles international airport, United States
Moment Factory

Online press kit: July 8, 2013
Distribution package: Inter
Number of Images: 9
Language(s) of the press release: English / French

Media downloads: 18
Internationality of the media: United Kingdom, Poland, Switzerland, Romania, Canada, United Arab Emirates, United States, Greece, Spain, France, Italy, China, Jordan...

Standard 842 02 15 sc v2com
Fashion design
(no)where (now)here - two gaze activated dresses, Canada
Ying Gao

Online press kit: June 17, 2013
Distribution package: Pro
Number of Images: 15 images + 1 video
Language(s) of the press release: English / French

Media downloads: 28
Internationality of the media: Greece, Canada, Portugal, United Kingdom, Italy, Netherlands, South Africa, Israel, Russia, Spain, Ecuador, Germany, Switzerland, United States, China, Colombia, United Arab Emirates...

Standard 771 03 03 ph red vertex
Product design
Wardrobe System / Ropero / Vitrina Collection / H launches first collections at IMM Cologne 2014, Mexico
Hierve –H Furniture

Online press kit: 2011 – 2014
Distribution package: Pro
Number of Images: 52
Language(s) of the press release: English / Spanish

Media downloads: 41
Internationality of the media: Poland, Hungary, Canada, United Kingdom, Greece, Italy, United States, United Arab Emirates, France, Israel, Colombia, Mexico, South Africa, Germany, Spain, Russia, China, Malaysia, Brazil, Jordan, Romania, Ukraine, Portugal, Turkey...

Standard 848 01 01 ph ian scigliuzzi
Product design
Well Of Life, France
Arik Levy

Online press kit: July 20, 2011
Distribution package: Inter
Number of Images: 5
Language(s) of the press release: English

Media downloads: 12
Internationality of the media: Romania, Canada, United States, Italy, Brazil, Greece, Switzerland, China, Russia, Turkey, France...

Standard 810 01 03 ph elena valles
Landscape design
Piazza Ricard Vines, Spain
Benedetta Tagliabue – EMBT

Online press kit: February 23, 2011
Distribution package: Pro
Number of Images: 16
Language(s) of the press release: English / Spanish

Media downloads: 23
Internationality of the media: France, India, United States, Spain, Romania, China, Czech Republic, Singapore, United Kingdom, Korea, Canada, Chile, Italy, Brazil, Turkey...

Standard 602 13 07 sc v2com
Landscape design
Chemin-Qui-Marche lookout, Canada
Groupe IBI-CHBA

Online press kit: December 20, 2013
Distribution package: Inter
Number of Images: 15
Language(s) of the press release: English / French

Media downloads: 17
Internationality of the media: United Kingdom, United States, France, Canada, Italy, China ...

Standard 1097 02 07 sc v2com
Installation
Sails park benches, Canada
Les Ateliers Guyon

Online press kit: January 31, 2014
Distribution package: Inter
Number of Images: 11
Language(s) of the press release: English / French

Media downloads: 21
Internationality of the media: Italy, Switzerland, Norway, France, Ukraine, Poland, Canada, Belgium, United Kingdom, Croatia, Greece, Ecuador, China ...

Standard 07 8645
Urban design
Promenade Samuel-De Champlain, Canada
Commission de la capitale nationale du Québec

Online press kit: 4 press kits – October 2008
Distribution package: Pro
Number of Images: 142
Language(s) of the press release: English / French

Publications: 31 articles
Internationality of the media: Russia, Italy, Canada, Germany, Spain, China, Czech Republic, Chile, France, Belgium, Hong Kong, United States, Singapore...

Standard 1030 01 01 sc v2com
Real estate
LE SE7T - a Montreal production, Canada
Le groupe Dayan inc.

Online press kit: October 2, 2012
Distribution package: Pro
Number of Images: 65
Language(s) of the press release: English / French

Media downloads: 18
Internationality of the media: Canada, United Arab Emirates, Chile, Malaysia, Italy, France, Colombia, China...